Scenic Posters

Copyright 2019 by Gary L. Pullman

A common formula for many horror stories, whether written on the page or enacted on the soundstage, consists of five acts:

1. The status quo is portrayed.
2. A series of bizarre incidents occur.
3. The protagonist discovers the cause of these incidents.
4. The protagonist, often aided by friends, uses his or her knowledge of the cause of the incidents to put things right.
5. A return to the status quo is shown (although the ending may also hint at a possible sequel).

As in describing a scene in order both to represent and to dramatize it, it can be helpful to draw inspiration from a horror movie poster (the book cover, as it were, of a film), this same process can be useful in generating scenes which comprise the bizarre incidents which occur in act two (and, perhaps, later as well). Remember that the scenes so created must be causally related, although their ultimate cause will be withheld until act three.

An inspiration for a scene might be the poster for Annabelle: Creation (2017). (In writing from movie posters, I usually select posters for movies I haven't seen, and I don't read a synopsis of the film. I want to be inspired by the poster's art; I don't want to steal the screenwriters' original treatment.) With this in mind, let's look at the way NOT to do this:

My senses on high alert, I stole glances to either side and over my shoulder, as I crept along the cold, damp corridor, feeling trapped by the ancient basement's gray stone walls, stone floor, and stone ceiling.

I was conscious of the tons of massive rock above me and of the cataclysm which would ensue should all that weight come tumbling down (not that it should), and I imagined the terrors that likely befell the poor lost souls shut away inside the subterranean chambers which opened off the warren of intersecting hallways—or would have opened, had they not been locked.

As I continued along the maze, I heard the grating of rusty hinges, as a great, thick iron door opened of its own accord. Its loud, high-pitched creaking noise made my heart shrink, even as I turned, staring with horror at the sight within the chamber thus revealed.

A girl stood, her arms raised and extended at shoulder level; her body limp; her legs, one of which wore a brace, together. She was pale, and her eyes were closed. Perhaps she was not standing, after all. She seemed to have recently died—after having been crucified. However, no nails had been driven through her wrists or ankles.

A chill of horror iced my spine, as I saw another disturbing anomaly: a doll seemed to float before her, positioned as though it were seated upon the girl's lap, although, of course, her hanging vertically from the wall precluded such a possibility. The doll must be pinned to the girl's dress.

But why would someone go to such trouble? The scene seemed some sort of bizarre tableau, but, if so, to what end? Or did it have a purpose? Perhaps the hole mise-en-scene was nothing more than the whim of a mind gone mad.

Run! For God's sake, flee this damned place!

At my peril, in my foolishness, my curiosity greater than my wisdom, I stayed, gazing at the figure of torment within the chamber to which the open door admitted my horrified gaze.

At the girl's feet, a small table had been overturned. I squinted, focusing my gaze, and drew back, horrified anew: the table, like the chair beside it, the doll, and, indeed, the girl herself floated! Suspended in midair, they were held stationary and aloft by a power both unseen and unknown.

The girl wore patent-leather shoes, which were all but invisible in the darkness of what, I realized now, was a window—or a long, narrow rectangular opening, without glass, within the chamber's wall, behind the female figure, unlit and indistinct. Its shape had added to the illusion that the girl had been crucified, for, in the dim light, it looked like a plank of wood to which her ankles might have been nailed, as her wrists, at first, had seemed to be fixed to the stone wall.

Aghast, I stumbled away from the open doorway, realizing my retreat only when my back encountered the immovable resistance of the corridor's opposite wall. As I continued to stare at the girl afloat against her chamber's wall, her eyes opened, revealing yet another horror: the whites were blood-red, her pupils elliptical and golden, as if ablaze with the fire of hell, an effect strengthened by the appearance, between her soft, pink lips of a split serpent's tongue!

The doll, the countenance of which was of a decidedly malevolent character, opened its mouth, and, in a voice more suitable to a demon than to a toy in the shape of a babe in arms, harshly croaked a plea both pathetic and horrendous: Help us!

Turning, I ran along the stony floor, the doll's croaking supplication seeming to reverberate throughout the underground hallways and subterranean chambers as if the labyrinth were the many mouths and throats of hell's damned souls crying in unison, Help us!

This description is too close to the picture on the poster to be used in a story of one's own, but, in writing it, I conceived an idea for a novel, or part of one, so the effort isn't necessarily lost, even though it didn't achieved its intended goal, which was to develop a scene that is inspired by, rather than merely repeats, a scene painted for a movie poster. It would be a mistake—and a significant, perhaps costly, one—to use the description I wrote of the Annabelle: Creation poster's picture in a story of my own; it is too close to the scene depicted by the poster and could, therefore, represent plagiarized content were it to be used as is in an independent work.

However, all may not be lost, even now, in this exercise.

Returning to my description (and to the poster), I can isolate the elements that are horrific and uncanny and repeat them in a new description that is sufficiently different to avoid copying the Annabelle: Creation artwork. So what are the poster's elements of horror and the uncanny? As I see them:

• isolation
• innocence mocked through parody
• religious faith mocked through parody
• victimization
• perversions of the Christian concepts of the crucifixion and the creation
• confusion created by a maze of underground corridors and chambers
• supernatural power displayed

With these elements in mind, a rewrite of the original description can perhaps salvage the scene, allowing it to be used in a work of one's own:

My senses on high alert, I stole glances to either side and over my shoulder, as I crept along the cold, damp corridor, feeling trapped by the ancient basement's gray stone walls, stone floor, and stone ceiling.

I was conscious of the tons of massive rock above me and of the cataclysm which would ensue should all that weight come tumbling down (not that it should), and I imagined the terrors that likely befell the poor lost souls shut away inside the subterranean chambers which opened off the warren of intersecting hallways—or would have opened, had they not been locked.

As I continued along the maze, I heard the grating of rusty hinges, as a great, thick iron door opened of its own accord. Its loud, high-pitched creaking noise made my heart shrink, even as I turned, staring with horror at the sight within the chamber thus revealed.

A boy lay upon an elevated stone slab inside a room resembling a tomb cut from a rock. He was naked but for a cloth laid over his groin. His arms were extended straight out, from his shoulders; his body was limp, his legs together. He was pale, and his eyes were closed. He seemed to have recently died—after having been crucified. Wounds from spikes driven through his wrists and ankles were crusted with the blood staining the altar upon which the body lay.

What had I stumbled upon? The result of the crucifixion of a child? What recent madness had happened here, in the bowels of a castle thought long deserted? Were the villains who'd committed this blasphemous murder still in secret residence? Was I being watched by the madmen who'd committed this unspeakable sacrilege?

Run! For God's sake, flee this damned place!

At my peril, in my foolishness, my curiosity greater than my wisdom, I stayed, gazing at the figure of torment within the chamber to which the open door had admitted my horrified gaze, until, aghast in contemplating the sight, I stumbled away from the open doorway, realizing my retreat had been underway only when my back encountered the immovable resistance of the corridor's opposite wall.

Now, as I continued to stare at the unfortunate boy, his eyes opened, revealing yet another horror: the whites were blood-red, his pupils elliptical and golden, as if ablaze with the fire of hell, an effect strengthened by the appearance, between his soft, pink lips, of a split serpent's tongue!

The features of his handsome face distorted, as a malevolent hatred akin to rage animated the corpse, its mouth opening as a voice more suitable to a demon than to a child, harshly croaked a plea both pathetic and horrendous: Help us!

Turning, I ran, finally, in headlong flight, along the stony floor, the demon-child's croaking supplication seeming to reverberate throughout the underground hallways and subterranean chambers, as if the labyrinth were the many mouths and throats of hell's damned souls, crying in unison, Help us! although, in their infernal state, neither deliverance nor succor was possible. All that was left them was this tableau of the damned, by which they not only tormented the living, but also continued their unholy protests against the Almighty whom, even in thethroes of their eternal torment, to curse and vilify.

This second description, inspired by the poster and by the unsuccessful attempt to capture in words, while avoiding copying, which would result, if included, as originally written, in my own, otherwise original work, in plagiarism, now works, for it is different enough to be my own, a work inspired by, rather than merely copied from, the original poster. It is itself original, instead of simply derivative.

Poster Pointers: Color, Imagery, Figures of Speech, and Horror

Copyright 2018 by Gary L. Pullman

Artists often learn from one another, especially with regard to technique. In particular, visual artists—illustrators, painters, and the like—use techniques that writers can adopt, just as the reverse is true.

In this post, we'll take a look at how horror movie poster artists use color to express themes, evoke emotions, and sell films. Microsoft's Bing image browser lets users choose the color (that is, the predominant color) of images. (Other browsers may do so as well; I'm not sure.) This ability helps observers to focus on an artist's exploitation of a particular color as a means of highlighting and conveying themes and emotions.

Sometimes, a writer may be able to accomplish something similar, through description, but, even when doing so is impossible, the painter's use of color can show a writer what the painter emphasized; as a result, the writer can view his or her own subject through the eyes of another artist, one who is, in all likelihood, more visually oriented than writers, in general, as we tend to be more linguistic than visual in our orientation.

Against a black background, a poster for Craig Anderson's 2016 movie Red Christmas shows a round, red Christmas ornament inside which is a human fetus, umbilicus attached. The ornament, transformed by the presence of the fetus into a womb image, drips blood. The poster's text, in white font to the left of the ornament-womb, against the black background, reads, “This Christmas the only thing under the tree is terror.”

By using only the image of the ornament-womb, the artist stresses the metaphor which compares the ornament to a mother's womb. The metaphor also alludes to the birth of Christ, for Jesus's birth is celebrated on Christmas Day, a holiday often represented by the colors green and red. However, blood leaks from the ornament-womb, suggesting the fetus's viability is at risk. Thus, red, which is both one of the colors of Christmas and of blood, fuses the holiday with a suggestion of violence. (In the movie, a woman sought to abort her fetus, but the procedure failed when the clinic was bombed, and her child, a son, survived. Now, on Christmas Day, he returns to exact vengeance.)

The poster seems simple, but it attains depth through the artist's expert used of an image that is both metaphorical and allusive on several levels. Writers frequently use metaphors, too, of course, sometimes as central tropes, but, more often, as figures of speech related to specific narrative points, rather than as an all-encompassing, unifying, central trope. By using metaphors more deliberately and purposefully, writers can heighten and enrich the horror they seek to effect. The tip from this artist to writers seems to be not only to think in images, but also to use metaphors to encapsulate the story's theme.

A poster for Alexandre Aja's 2010 comedy horror film Piranha 3D, a spoof of the 1978 film Piranha, both alludes to and lampoons the famous poster for Steven Spielberg's 1975 horror movie, Jaws. Here are the posters, side by side:

In both posters, positioned at the top center, a young, nude blonde swims upon the surface of the ocean. In the Jaws poster, a shark, its mouth open to show its long, jagged teeth, streaks toward the unsuspecting swimmer. There is no accompanying text; the artist is willing to let the images speak for themselves. In the Piranha 3D poster, a piranha, shown close-up, appears huge in relation to the woman above it. Behind this fish, a school of other sharp-toothed piranha crowd the sea. Their shadowy presence looks eerie, as their features are somewhat indistinct, making them resemble fish, but also plants or rocks, emphasizing their primitive, prehistoric origin. They are clearly a species altogether different from that of human beings. The caption, in title case and sea-green letters, beneath the movie's title, which appears in all-capital, blood-red letters, advises, “Sea, Sex, and Blood—Don't Scream . . . Just Swim!”

The Piranha 3D poster's school of piranha, as opposed to the single shark in the Jaws poster, suggests that the latter movie is many times more horrific than the latter film; after all, an entire school of the deadly fish, not a lone shark, are about to attack the helpless swimmer. The unlikelihood of the swimmer's escaping the predatory piranha by swimming heightens the horror, just as the tongue-in-cheek advice heightens the poster's humor.

Since both posters promote horror movies associated with attacks by marine predators, their dominant color is green; however, the Jaws poster also employs shades and hues of blue (another sea color, reflective of the sky), while Piranha 3D includes grays and red (in the title). In the latter poster, the swimmer is also more clearly seen, as is her golden skin and her blonde hair, which helps her assume presence among the predatory fish that are about to attack her. The woman's placement near the top of each poster devotes much more room to depict the ocean below her. She is small, in comparison to the shark or the school of piranha, which emphasizes her helplessness while highlighting the shark or the size of the school of piranha, which makes them seem all the more formidable.

What lesson does the Piranha 3D poster offer horror novelists and short story writers? If a story is to include humor alongside horror, the humor is apt to arise from the situation. Although the situation itself is horrific, the humor is accomplished by undercutting the horror. The story alternates between presenting scenes that are truly horrific and, at the end (or, sometimes, during) the same scenes, undermining the horror, perhaps with ludicrous advice (swim—maybe you can outpace the piranha) or some other means. Mixing humor and horror is difficult. Before attempting such a feat, it is a good idea to study how screenwriters accomplish this task. Buffy the Vampire Slayer offers some excellent examples.

These posters also show the need to design the action of a scene to maximize its horror. The woman's comparably small size, her isolation—she is alone in the sea—and her utter helplessness in the face of predators much larger than she, increase the horror of her situation. At the same time, the poster's design focuses the action of the scene on the conflict between the woman, as victim, and the shark or piranha as monstrous creatures intent upon attacking, killing, and gorging upon her, even before she dies. A well-planned combination of images can both direct action and unify the scene in which it occurs.

Some horror movie posters use a dominant color because the color is suggested by the film's title (Red Eye, Red Water, Red Christmas); because the color is associated with a holiday or the season of the year during which the story unfolds (Red Christmas uses red; Halloween, orange); because the color has symbolic associations with the movie's subject matter (Red Eye's caption makes it plain that this is one of the reasons for its use of red: “He wants to see your insides”); because it contrasts sharply with, and, therefore, emphasizes, the subject matter or its representation, in the case of The Eyes of Laura Mars, by way of a synecdoche, which shows the whites of her eyes against her shadowed face and a black background); or, in some cases, as an alternate way to convey a condition or a situation (dark blue is often used to represent darkness, as it is in the poster for Poltergeist and many other films, because black is too dark). Doubtlessly, there are many other reasons that a particular color is chosen. What is done with the color is what separates amateur designers and artists from the pros. Use the color selection tab on Bing or the image browser of your choice, and see what you can discover.

Many other horror movie posters show how carefully planned images can convey unity, theme, action, emotion, and other elements of a story using color, the positioning of models (in stories, characters), settings, figures of speech, lighting, camera angles, points of view, and other elements of storytelling and cinema. Studying them can suggest similar ways of accomplishing these goals in a novel or a short story.

Metaphorical Horror

Copyright 2018 by Gary L. Pullman

Although most of us have a healthy respect for significant incidents, we may dismiss what we see as trifles too quickly. The great fictional detective Sherlock Holmes didn't make such a mistake. Indeed, as he reminded his friend and colleague, Dr. John Watson, “You know my method. It is founded upon the observation of trifles.”

Holmes even gives Watson an example of the importance of so-called trifles: “I dare call nothing trivial when I reflect that some of my most classic cases have had the least promising commencement. You will remember, Watson, how the dreadful business of the Abernetty family was first brought to my notice by the depth [to] which the parsley had sunk into the butter upon a hot day.”

Unfortunately, we know no other details of the adventure to which Holmes refers, for it was not one about which he or Watson wrote. Nevertheless, we can assume it constituted a “singularity,” a unique fact or feature, something that stands out because it doesn't fit or add up and which turns out, in his experience, to be “almost invariably a clue.”

Although no writer should ever imagine the matter of metaphors to be a mere “trifle,” some, no doubt, do. Having forgotten the difficulty they experienced in mastering this basic, but most eloquent, figure of speech (or imagining that they have mastered it), some authors seldom revisit it and cease to practice the art of its creation. As a result, they are likely to write less well than they otherwise could—and should—write. Had Claude Monet, in having first mixed red and yellow, obtaining orange, concluded no other shades and hues of the color could be produced that were worth his time and effort, he might never have painted San Giorgio Maggiore by Twilight. Great writers, like any other type of artist, much practice every technique to perfect it. 

While great writers' work provide many examples worthy of emulation, other sources of inspiration are also useful, especially to the apprentice or aspiring author. For writers of horror fiction, for example, posters created to publicize horror movies offer quick studies of astute uses of metaphor to advertise, or “sell,” these products. If copywriters, painters, and photographers can sell a film, partially through their use of metaphors, an author of horror stories should be able to “sell” a phrase, a sentence, a scene, or, in some cases, even an entire story through his or her adroit use of appropriate and emotionally powerful metaphors.

The metaphor, we know, is a figure of speech that compares two things (or abstractions, such as thoughts or feelings) that are not alike. A metaphor may be thought of as an equation. One variable, “A,” is said to be equal to another variable, “B”:

E = MC²

wherein, “E” is energy, “M” is mass, and “C” is the speed of light times itself

We can turn an equation around, writing, for example—

MC² = E

Often, a metaphor makes readers aware of a quality that they might otherwise fail to notice:

All the world's a stage, and all the men and women merely players. They have their exits and their entrances.

World = stage

Men and women = players

Exits = deaths

Entrances = births

Often, we make metaphors by stating them directly, as William Shakespeare does in the above quotation (“the world's a stage”).

However, we can create a metaphor indirectly, by speaking (or writing) of an object in relation to one (or more) of its parts. Consider this poster for the movie Teeth: 

We see a young woman lying supine in a bathtub of soapy water. Only her head appears above the water's surface. The featureless white wall above her head does not distract us with color, patterned wallpaper, paneling, or anything else. The water is also featureless, and the layer of soap lying upon its surface makes it seem one with the tub and the wall. Our gaze remains on her face; we are encouraged, in effect, to consider her, to study her. We see that she is young and beautiful. Her skin is flawless, her cheeks rosy, her lips full and red. She looks at us directly, without fear or shame.

As our gaze wanders down the poster, we see, beneath the dark water, rising bubbles and a single red rose which seems to float at about the position the young woman's genitals would be, were they visible to us. The metaphor is unstated, but suggested: her vagina = a rose. The image of the rose recalls the flower's qualities: delicacy, beauty, fragrance. We might also associate the rose with romantic love, for the flower is traditionally a symbol of erotic passion.

Beneath the flower, we encounter a single word, in the capital letters of a serif font: “Teeth.” The word's blood red color is reminiscent both of the rose above it and of the young woman's vagina, which it represents. The vagina is bloody during the moment of deflowering and throughout each menstrual cycle. This rose-vagina, or vagina-rose, becomes more and more complex, as layers of meanings unfold themselves, much in the manner of a budding rose.

This seemingly simple poster has more to offer: the smaller text, also in the capital letters of a serif font, but white, not red: “EVERY ROSE HAS ITS THORNS.” White is often a symbol of purity, or innocence, of virginity. If the young woman is a virgin, transforming her from a state of purity and innocence into a woman of knowledge—and of carnal knowledge, at that—and experience, through sexual intercourse, is apt to result in violence, injury, and, perhaps, death, not to her, but to the man who so transforms her. This young maiden is no passive and acquiescent Galatea, but a vengeful Fury. Such seems to be the warning conveyed by the poster's reference to a vagina with teeth, the legendary vagina dentata.

The front cover of a DVD made for the Spanish-speaking segment of the market bears the same imagery as the movie poster for its English-language counterpart (described above), except, instead of the title Teeth, the Spanish version is called Vagina Dentata, and, in case the front cover's message isn't clear enough, text on the Spanish edition's back cover spells out the meaning of the front cover's iconography:

[Vagina Dentata] es la historia un brusco desperta sexual como nunca se ha visto antes . . . Como nuestra protagonista pasa de liderar un grupo de castidad a experimentar sus primeras experencias sexuales de manera traumatica . . . un extrano habita en su cuerpo. Adivine que pasa cuando Dawn O'Keefe descrubre una dentadura en el lugar mas espantoso que usted puedo imaginar . . . Cuidado las chicas buenas pueden morder.

(English translation): [Teeth] is the story of a sudden sexual awakening unlike any ever seen before. . . As our protagonist goes from leading a chastity group to experiencing her first traumatic sexual experiences. . . a stranger lives in her body. Guess what happens when Dawn O'Keefe uncovers a set of teeth in the most frightening place you can imnagine. Beware: good girls can bite.

It may seem that we've gotten away from the original topic of our essay, but we haven't. The text on the back of the Spanish-language version of Teeth merely spells out the consequences, according to the movie's treatment of the topic represented by the double metaphor, “rose = vagina; thorns = teeth”: a young woman's first sexual experiences are traumatic; she responds by murdering her partners, using her vagina's teeth to effect bloody vengeance. For her victims (and for male members of the audience—yes, pun intended—the location of the young woman's second set of teeth is “the most frightening place” they can envision.) The effects presented by the movie are made possible by, if not contained within, the double metaphor.

One can create a metaphor directly, as Shakespeare does with his “all the world's a stage” trope, but a metaphor can also be created indirectly, by associating the qualities of one term (“A”) with the other term, “B,” with which it is linked by comparison. As we have seen, a well-conceived metaphor can accomplish a lot more than simply making us see something in a new light; it can become a vehicle for an entire movie's basic situation. In the case of Teeth, the screenwriters (and the poster's creators) have taken a leaf from Edgar Allan Poe, whose narrator, at the opening to his story “Berenice,” speaks of his having “derived from beauty . . [not only] a type of unloveliness,” but also a situation ripe with horror.

Note: For those who are inclinded toward psychoanalytical, or Freudian, interpretations of literature (as a rule, I am not), Teeth might also be seen as symbolic of the so-called castration complex and as rife with all sorts of unconscious significance.

Nightmare Posters

Copyright 2018 by Gary L. Pullman

What scares an audience? In selecting such frights, it's best to tap into general or universal fears. After all, a horror novel is written for a general audience.

The Internet is a good source for identifying the objects of such fears, some of which make sense, while others, the phobias, are irrational (at least from the point of view of those who don't suffer from one of them). Either rational or irrational objects of fear are acceptable fodder for the fiction of fear, aka horror stories.

Besides Internet lists, movie posters themselves are great sources for identifying general or universal fears. They should be: they're selling them, in the form of films.

By analyzing a horror movie poster, a writer can determine which particular fear the poster is tapping, but he or she can also obtain a few other valuable bits of information, learning a few tips about how to put a scary story together and how to emphasize its frightening aspects.

In analyzing such posters, one should focus only on the poster itself, without referencing anything from the film. That way, one is not biasing his or her interpretation of the poster itself with external information.

The poster for the movie Alien is a good example.

Before we consider it in detail, let's list a few facts about art and design upon which such posters rely:

Readers of English are taught to read from top to bottom and from left to right.

Artists appeal to the senses (sight, hearing, taste, touch, and smell), and sight, the chief of the senses, involves a variety of elements: color, distance (yes, we “see” distance, using depth perception), size, shape, and intensity (light or dark).

The central image (the selling point) is positioned near, but slightly off, center. Often, this image is of a model, who is shown larger or more intensely than other models, if others are pictured in the poster. Unless the context suggests otherwise (a Playmate, on the cover of Playboy, for instance), a female model is directed at women who are about the model's own age and economic station, while a male model is aimed at men of about the model's own age and economic level. The idea, it seems, is that the poster invites the viewer to imagine him- or herself in the model's place, relying on his or her wanting to be like the model.

Posters frequently use what Hollywood calls “props” (short for “properties”), objects which may have thematic or symbolic significance.

The overall design of the poster moves the viewer's gaze so that it ends up on the product.

Posters are divided roughly into thirds, horizontally, vertically, or (rarely) diagonally, so that there's a foreground, a mid-ground, and a background.

Often, a poster implies a metaphor. The metaphor is usually related to an intangible quality, such as an emotion.

The text, if any, is the key to unlocking the meaning of the metaphor.

Not all posters contain all these features, but the features are common to posters (and other print advertisements in general).

Okay, back to the Alien poster.

The first thing we notice is the word “ALIEN.” Centered at the top of the poster, it's printed, in all-capital letters. The white text stands out starkly against the black background, both the size, the color, and the capital letters drawing our attention. We know that, by convention, all caps indicates shouting or screaming, but there's something else unusual about the word. It looks unfamiliar, or alien, because its letters are spaced, as if to suggest that the thought the word expresses is, like the word used to express it, strange and is being spoken haltingly, perhaps with awe or dread.

Centered below the text, some distance down the poster, is an oval object that resembles both an asteroid and an egg. The ambiguity of the object heightens the sense of the alien, or the unknown. 

It's egg-shaped, and there's some sort of substance oozing from a crack in it, but the substance doesn't resemble egg yolk; it looks gaseous or, perhaps, radioactive; the crack in it seems to resemble a grinning mouth; and the object's outer surface is pitted and cratered, and bears strange bumps. We've never seen an egg like this! In fact, maybe the object isn't an egg.

Maybe it's an asteroid. It appears to be made of stone. It looks hard as a rock. The pits and bumps resemble those that mark celestial objects. It seems to be oozing gas or radioactivity. It's located in outer space. Whatever it is, the thing is certainly unlike anything else we've ever encountered; it's alien to us.

In small letters, beneath the asteroid-egg, is a sentence: “In space no one can hear you scream.”

I feel a slight shudder every time I read that!

This sentence is a masterpiece of copywriting. It locates us; we are “in space.”

It isolates us: “no one can hear [us[ scream.” (Why do we scream? To sound an alarm, to signal the need for help, but, since “in space no one can hear” us, we're completely on our own: no emergency medical technicians, no police, no firefighters, no military personnel are coming to our aid. We are isolated and alone.)

The sentence also gets personal with us; the sentence assures us that “no one can hear you scream” (emphasis added).

Below the asteroid-egg, a green shadow appears, which resembles a strange rising sun, just as the top of a strand of the cargo net looks a bit like a mountain range along the horizon.

What's in the cargo hold? We don't know, but the poster suggests, whatever it is, it's scary and dangerous.

The sentence below the asteroid-egg also identifies the types of audience who would probably be interested in seeing the movie the poster promotes: “space” suggests that the film is likely to appeal to science fiction fans, while “scream” implies that people who enjoy horror movies might want to see this film.

All that is quite a lot to pack into a single sentence!

The poster is divided roughly into thirds horizontally: the word “ALIEN” and the space between it and the central object (the asteroid-egg) is the top layer, or background; the asteroid-egg and the sentence below it are the middle layer, or mid-ground; and the cargo net is the bottom layer, or foreground.

As the eye travels down, the viewer's gaze is led from the notion of the alien to a visual representation of it, and finally to the cargo net, which leaves the viewer with a sense of mystery and uneasiness.

Finally, the black background represents space, where “no one can hear you scream,” but it also symbolizes the unknown, another word for the alien, unifying the poster's theme and helping, once more, to drive home the theme of the poster: the movie is about something beyond human ken.

By analyzing this poster, we learn:

Art, design, symbolism, and text work together to tap into an audience's fears. (In a novel, such elements can, and should, also work together to achieve the same type of result.)

One of the fears many people have is of the unknown, or “alien.”

Ambiguity can be both a source of fear and a way to heighten fear.

Visuals (images, or in novels, descriptions) can generate or heighten fear.

Well-thought-out, well-written sentences can suggest a variety of ideas and feelings, producing several related effects.

Colors can express symbolic meanings or associations.

A lack of context creates mystery.

Placement in a poster (or arrangement, or composition, in a novel's scenes) can, and should, promote both the writer's message (be afraid; be very afraid!) and its emotional expression.

Sometimes, simpler is better.

A poster is a promise. See this movie, Alien, and you will be scared to death—and you'll enjoy it (both the movie and the fear it generates) if you like either sci fi, horror, or both.

It's up to the movie to deliver on this promise. Most people who've seen it, including critics, agree that the film is just as frightening as the poster promoting it indicated it would be.

In using similar techniques to identify and communicate the fear a novel's first sentence, its first paragraph, and its first chapter, indicating what will follow, are also promises that writers must keep.

Reacting with Fear and Trembling

Copyright 2010 by Gary L. Pullman

Horror posters can be very instructive for writers. Take the one for Wes Craven’s A Nightmare on Elm Street. It shows the movie’s protagonist, Nancy Thompson, a teenage girl, lying in bed, presumably naked (the blanket is pulled up over her breasts, but her shoulders and upper arms, like her neck, are bare), staring wide-eyed; her wild hair is fanned out behind her, upon the pillow. Superimposed upon the headboard (the slats of which resemble prison bars) is a skull with bulging eyes and a bloody metallic hand, the fingers of which are knife- or razor-like blades. The caption reads, “If Nancy doesn’t wake up screaming, she won’t wake up at all.”

Normally, one would suppose that to wake up screaming implies an unpleasant and undesirable experience--a nightmare--so the assertion that “she won’t wake up at all” unless she “wakes up screaming” is intriguing, just as the advertisers no doubt mean it to be. The poster is instructive for writers because it suggests a way by which irony can suggest a storyline in which it is, indeed, better to awaken than not to awaken at all. What’s worse than a nightmare? One from which the dreamer doesn’t awaken--one that kills.



A poster for Alien warns, “In space, no one can hear you scream.” A poster for the movie Anaconda bears a similar caution: “When you can’t breathe, you can’t scream.” Below this caption are a pair of yellow reptilian eyes and a suggestion of scales lost in surrounding darkness, followed by the film’s title and the promise, “It will take your breath away.” You won’t, therefore, be able to scream; your terror will squeeze the breath--and very possibly, it is implied--the life out of you, just as the gigantic snake of the film’s title will squeeze its onscreen victims to death.

The inability to get one’s breath is terrifying (as anyone who has ever choked, for example, certainly is aware), rendering one helpless, frantic, and unable to call for help. A story about such hopelessness is, like Anaconda, likely to be terrifying, and, of course, there are many ways to render a victim helpless besides having them squeezed by an anaconda.



“What do I see,” the Beatles once asked, “when I turn out the light?” Answer: darkness, and darkness is symbolic of the unknown, of evil, of death, and a slew of other unpleasant conditions and states of mind. What if the night were not just the result of an absence of light? What if it were alive? What if it had claws and fangs and could fly? What if it were a vampire ands sucked blood?

This is the premise suggested by the poster for Bats (the title is suspended, from the top edge of the poster, suggesting bats clinging to the ceiling of a cave or other sanctuary). Two luminous eyes appear in the night sky, above the suggestion of a head and leathery wings. Below the outstretched wings is a cluster of other dark, similar shapes and the silhouette of a leafless tree. To the right is a house, black but for the illuminated square of a window in its side. The roof seems to be lifting into sunset that stretches beneath the darkening sky above the red and gold clouds, as if into an invisible whirlwind. A closer look shows that what first appeared to roof tiles are, in fact, part of a flurry of bats. The congregation of bats represent the night itself and all that darkness symbolizes, as the poster’s caption makes clear: “Where do you hide when the dark is alive?”

This poster reinforces the importance of the use of symbolism and metaphor in fiction. Such figures of speech communicate with readers on an unconscious, almost subliminal, level. Writers are well aware of the unconscious mind’s perception of such implied associations, and they use this tendency to good effect. Stephen King, for example, uses Cujo, his rabid St. Bernard, to symbolize the unfaithfulness of his novel’s protagonist, Donna Trenton, and the destructive effect her adultery has upon her son, her husband, and her marriage.

By picturing one’s story as a poster, complete with defining image and caption, a writer can clarify his or her theme and highlight the source of the story’s horror. Alternatively, by studying the posters that promote existing horror movies, an author can discover emotional links between image and text or between the “this” and the “that” of a metaphor, an antithesis, hyperbolic statement, metonymy, simile, and similar figures of speech.

We think by drawing relationships between perceptions and thoughts (or feelings), and by drawing such relationships indirectly and nonverbally, through associations of color, shape, direction, image, figures of speech, and rhetorical and visual devices, we can suggest the “this” of the ordinary may be associated with the “that” of the extraordinary, the “that” of the monstrous, the “that” of the supernatural, or the “that” of the horrific. The unconscious mind isn’t disturbed by incongruity or logical non-sequiturs. It operates on instinct and emotion, not reason, after all, and the suggestion that “this” is “that” is all the cue it needs to react with fear and trembling.

Visualizing Horror: Movie Posters

Copyright 2008 by Gary L. Pullman

For writers, horror is primarily a matter of action described in words. For illustrators, horror is primarily a matter of image depicted in color and shape. A writer has a few sentences with which to snare the unwary reader’s attention, plunging him or her into the action of the story, an illustrator a few seconds in which to ambush the wandering eye. To do so, creators of horror posters, in addition to traditional design techniques and artistic principles, rely upon creating both a sense of the bizarre and an air of mystery. Their pictures pose more questions than answers, arousing viewers’ curiosity and, their creators hope, make them want to see the films that the posters advertise.

In the early days of horror movies, posters were more verbose, as wordy as they were pictorial. Mostly, adjectives suggested the traits of the featured creature and, perhaps, how the moviegoer should feel about the monster. A poster for The Blob read “Indescribable. . . Indestructible. . . Nothing Can Stop it. . . THE BLOB!” The picture showed a massive, blood-red gelatinous mass enveloping a passenger train from which horrified travelers seek to escape on foot while one of them, a woman, screams in the foreground.

Another early poster, even more loquacious, shows a young blonde woman, lying supine. Facing the viewer, she reaches out with her right hand while she attempts to fend off a monster with her left, a look of abject horror upon her face. Although the text suggests she is being raped, the monster is depicted only as a demonic head, out of which tentacles grow, Gorgon like, some ending in suckers, others in animal skulls, and still others in the heads of bizarre beasts. The text reads, “A few years ago in Dunwich a half-witted girl bore illegitimate twins. One of them was almost human! THE DUNWICH HORROR.”

For films that are associated with a particular person, place or thing, such as The Amityville Horror, the action of which takes place inside a haunted house of sorts which is of a distinctive design, the poster depicts the house, with its eyelike windows looming in the background while, at the center of the foreground, the silhouette of a male figure approaches the viewer, carrying an object that is difficult to identify clearly but may be a rifle. Clearly, the gunman and the spooky-looking mansion are related in some way, but how? Why is he armed, and what sway does the apparently haunted house hold over him?

A more recent film, The Descent, shows six women, the characters who explore the movie’s uncharted cave, who, by the unlikely postures they’ve adopted, form a human skull. “Scream your last breath,” the text advises. How are the women related, and why, collectively, are they posed to depict a human skull? Will they be the deaths of one another? If so, how? And why? And into what will they descend?

A poster for Friday the 13th is divided in half horizontally. The left side of the upper half shows the close-up of a young woman’s head as she screams. The right side of this same half of the poster shows a cabin, lit from within, at the edge of a deep woods; a full moon glides across a partly cloudy, starlit sky. The upper and lower halves of the poster are divided by paper, perhaps representing a diary. Words, in red, on the folded-down sheet of paper on the right read, “On Friday the 13th they begin to die horribly. One. . . by one.” The left side of the lower half of the poster depicts typical events at Camp Crystal Lake, and, thrusting in from the right edge of the same portion of the poster, a hand holds a sharp-edged hunting knife. The juxtaposition of innocent fun at a summer camp with an image of brutal death creates a sense of dread.

A poster for Hellraiser shows the close-up of a man’s head into which, porcupine-style, many nails have been hammered, all to the same relatively shallow depth so that he resembles a human pincushion, giving literal expression to the term “pinhead.” Between the nails, lines of blood are visible, dividing his face into a grid pattern. Who hammered the nails into the man’s head and cut the gridlines into his face, and why? Who is this mysterious “hell raiser”?

For The Hills Have Eyes 2, a vaguely feminine body, trussed up inside a sheet of canvas, and secured by a rope, is being dragged across the desert by a male figure, dressed somewhat like a mummy, whose back is all the viewer sees. Directly behind the dragged figure, a hand pushes through the soil, clawing at the ground. What the hell is going on here?

A film called simply Horror shows a white-collared priest wearing a cross, except that, in place of a human head, he has the head of a long-horned goat, which is emblematic of the devil. The poster’s text reads, “Expect nothing less than sheer. . . HORROR.” The picture is as humorous as it is horrible, suggesting that the movie may be a bit campy, but it does make the viewer wonder what the satanic priest’s motive is and what plan of action he hopes to execute. Is he merely a deceiver--a wolf in sheep’s clothing, as it were--or is he something much worse?

Jeepers Creepers 2, a film in which a serial killer collects his victims’ eyes, shows what appears to be an orange sky in which a series of crimson lightning bolts flash and out of which emerges the suggestion of a human face, the most distinctive feature of which is its open mouth and teeth. Under the movie’s title, the caption reads, “Feed your fear.” Upon reflection, it becomes obvious that the orange sky and red lightning bolts are really an image such as is produced by a retinal scan--the poster’s viewer is looking at his or her own eyeball and, at the same time, into the face of the serial killer who collects just such trophies. The design for this poster seems to take into consideration the old wives’ tale that the last image that a murder victim sees--that of his or her killer--is imprinted upon his or her retina forever. This poster creates a sense of immediacy, once one sees that the outer world--the sky and lightning--is really the inner world and that, consequently, one might be viewing what will soon become one’s own death

Alfred Hitchcock showed Psycho audiences just how frightening vulnerability can be when he had knife-wielding Norman Bates attack a hotel guest as she was showering in her bathroom. The movie Slither capitalizes upon this same sense of vulnerability. A bather has left her bathroom door ajar, and the viewer--or voyeur--sees her bent knee, rising above the side of the tub in which she bathes, presumably relaxed, unaware of the large, wormlike creature that, poised upon the rim of the tub, is about to plunge into her bathwater while, behind it, others ascend the side of the bathtub--and still more of the loathsome slug-like monstrosities, gathered at the base of the tub, await their turn to join their ilk. The phallic significance of the large worms hardly needs to be mentioned. This poster evokes the fear of both physical and sexual assault.

Sometimes, the movies that such posters advertise actually contain the scenes that the posters depict. For example, the Slither poster suggests that the antagonist--the monster--is going to be a mass of monstrous worms symbolizing, perhaps, the violence of sexual assault, or rape. There is a parasitic worm--a bunch of them, actually--courtesy of a fallen meteorite, which transforms its host--the bathing beauty’s husband, Grant--into a zombie-like monster. There’s sex, too--or a lack thereof--for Grant becomes infected after, refused sex by his wife, Starla, he goes to a local tavern to drown his sorrows, meets a female acquaintance who’s smitten with him, and goes into the woods with her, where, before anything further can happen between them, Grant becomes a host to the alien parasite. At home, he builds a nest for the larvae and, hatching, they possess the townspeople, turning them into zombies as well. Suggesting sexual assault by wormlike creatures, the poster is accurate on a figurative, if not a literal, level.

Of course, it’s not really the task of the poster to provide a faithful and accurate depiction of the movie’s scene; the poster’s task is to sell tickets. To do so, in a few images, digestible by instinct more than reason, within a few seconds, the artwork must create a sense of horror and of fear, and it must also appeal to its viewer’s curiosity by creating an air of mystery that leaves questions unanswered.