Copyright 2021 by Gary L. Pullman
In the 1980s, Ghanaian entrepreneurs seized upon their country's recent importation of VCRs to show movies to members of neighborhood video clubs. Local artists who went by their first names or pseudonyms, including Leonardo, Heavy J, Farkira, Salvation, and Magasco, to name only a few, likewise benefited from these new enterprises, since club owners commissioned them to create original posters to advertise the films.
Using flour sacks for their canvasses, the painters offered their own garish interpretations of their subjects. Often combining violence and gore with bizarre interpretations of both Ghanaian movies and foreign films, including Hollywood blockbusters, the artists' work generated excitement about the movies, and the video clubs became huge hits.
Simple in design and execution, the outrageous hand-painted Ghana posters look nothing like the slick, mass-produced lobby cards seen in traditional movie theaters. Instead, the Ghana movie posters are truly one of a kind, offering those who may be unfamiliar with the nation's culture a window into the nature of Ghana's entertainment business, its local art, and the innovative nature of its entrepreneurs.
Cujo
Although Ghana posters advertise all film genres, many of the most shocking examples promote horror movies. Surprisingly, though, even movies that are designed to horrify are not always imagined as horrific by the Ghanaian artists who paint them, usually with little or no knowledge of the plots of the movies the posters are supposed to promote.
For Cujo, Lewis Teague's 1983 cinematic adaptation of Stephen King's 1981 novel of the same name, which pits a rabid St. Bernard against an isolated family, the theatrical release poster shows an isolated house under a dark, threatening sky; the neglected white picket fence in front of the distant residence bears, in dripping, blood-red paint, the warning, “Now there's a new name for terror: Cujo.”
Source: CNN
By contrast, the Ghanaian poster shows an adult female figure standing behind a male child. The sky is blue. An oversize dog, more closely resembling a Basset hound than a St. Bernard, lies across the bottom of the poster, the very picture of harmless calm—except for the blood slathering the canine's muzzle. Despite the blood, which appears almost an afterthought, the poster conveys more a sense of serenity and domestic bliss than it does an aura of dread and danger.
The reason for the differences in the theatrical release poster and its hand-painted counterpart is suggested by a question raised by writer Peter Shadbolt: “How would you design a movie poster for a Hollywood blockbuster you’d never seen, filled with characters you knew nothing about and actors you’d never heard of?” The Ghanaian Cujo poster is one answer to this question.
Fright Night
Such adjectives as “simple,” “unsophisticated,” “cartoonish,” “gaudy,” and “lurid” are often used to describe the strikingly original artwork displayed in Ghanaian movie posters. They were not intended to be masterpieces. Instead, they were commissioned with but one purpose. The artists paid to paint the posters were given much the same instruction as Frank Armah, who “began painting posters for Ghanaian movie theaters in the mid-1980s”; the goal of his posters was simple: “Sell as many tickets as possible.” The way to accomplish this objective was also simple: exaggerate. “If the movie was gory, the poster should be gorier (skulls, blood, skulls dripping blood). If it was sexy, make the poster sexier (breasts, lots of them, ideally at least watermelon-sized).”
During the 1980s and 1990s, the posters sold the movies. Today, they are sold to collectors for as much as $2000 each and grace the walls of American and European art galleries. In addition, the “cult following” of the artists' fans keep the painters busy creating copies of the original posters for sale to eager customers.
The fact that the posters so little depict the contents of the films they promote is the reason that they are in such demand as collectibles, art dealer Ernie Wolfe believes. “These posters appeal to people because [they] invite this really incredible dialogue—a comparison between what you know of a film and how the painter imagined it. And they’re also just really good art.”
The Ghanaian poster for Fright Night (1985), directed by Tom Holland, is a good example of this poster-movie disconnect. The theatrical release poster shows a group of ghastly apparitions hovering over a house. Inside, framed by the residence's only illuminated window, the silhouette of a standing man is visible. Apparently, the resident is oblivious to the presence of the maniacal spirits raging above his house. The darkness of the night sky, illuminated only by stars and a full moon, the darkness of the man's silhouette, and the darkness of the shadowy lawn in front of the isolated house reinforce the poster's caption: “There are some good reasons to be afraid of the dark.”
Source: The Atlantic
One Ghanaian version shows neither apparitions, house, occupant, night sky, nor dark lawn. Instead, it depicts a winged serpent in a blue business suit, complete with bloodstained necktie. The creature's pair of scaly human hands, one red, the other orange, reach toward a blonde; the tip of its tongue, between her lips, drools blood. The claws of the scaly orange hand reach inside the woman's mouth. Her brow, face, and neck are lacerated and bleeding, and the flesh of her upper right arm is torn. A young man's head rests against her side. The movie's title appears above the man's head. There is no darkness—at least no literal darkness—of which to be afraid, and the woman looks more exhausted than horrified, despite her wounds.
Rituals
During the 1980s, the video clubs showed mostly imported movies (horror and splatter movies from the U. S., kung fu pictures from Hong Kong, cannibal films from Italy and France, and Bollywood comedy productions from India), but, beginning in the next decade, especially in Nigeria, the clubs included both Ghanaian and Nigerian films, with the establishment of the Ghallywood and Nollywood film industries.
This more local fare sometimes reflected historical conflicts between Christianity and local religions in which, often, the former displaced the latter. These movies had a proselytizing mission. To convert their audiences from “the natural religions,” the films depicted the spirits of the local religions as “evil forces,” such as demons, or “pagan” forces, such as those of voodoo, which were overcome by God or a Christian priest. Often, the churches themselves financed these films.
Other themes include human sacrifice; cannibalism; and evil deeds involving children as victims, “perpetrators,” and witches. One of the posters promoting Rituals, a Nollywood movie (director unknown) that includes references to human sacrifice, is typical of the sensationalism of the Ghanaian horror movie posters. The poster depicts a semi-nude man, bandoleers crossed over his chest, setting a large bowl containing a bloody, decapitated man's head on a table occupied by six human skulls and a human bone. No caption provides any hints as to the situation; the sole clue that viewers receive is that which is supplied by the film's title: the head, skulls, and bone, are involved in “rituals” of some sort. Only a reference, external to the poster itself, relates these rituals to human sacrifices.
Jurassic Park
While Ghanaian movie posters do not always depict the actual contents of the films they promote, this discrepancy is not considered a flaw among art collectors and experts. “They're not just film posters,” says Karun Thakar, the curator of the African Gaze exhibition in London, England. The exhibition showcased over a hundred posters that, along roads and in markets and other “public spaces,” advertised screenings of Bollywood, Nollywood, Ghallywood, and Hollywood films by “mobile video clubs.”
Like others of their kind, these Ghanaian movie posters were “gruesome and gaudy,” and they usually did not have much to do with the actual plots of the movies they promoted. They also zeroed in on films' minor elements rather than key features of the movies if such elements were provocative. For example, the poster promoting Paul Verhoeven’s Total Recall (1990) focused on the prostitute with three breasts who appears in only one short scene of the film.
Even when the posters deigned to feature the movie's protagonist, the main character was often illustrated as performing an action that is unrelated to the movie's plot, and the scene frequently differs drastically from the images in the film itself. The Ghanaian poster for Steven Spielberg's Jurassic Park (1993) is a good example. The poster “features a freakish dinosaur,” resembling a hybrid Tyrannosaurus Rex-brontosaurus—“gobbling up a man and a person playing golf, indicating that the artists painting these posters might not have seen the films.”
Mandy
Brian Chankin, the proprietor of a video rental store in Chicago, Illinois, is a fan of Ghanaian movie posters. He not only collects and sells them, but he has also commissioned quite a few original paintings by noted Ghanaian movie poster painters. Chankin tours the United States, showing his collections from the mobile art gallery he operates. In addition, he partners with Ghana artists who make “huge tattoo flash paintings in the same style as the movie posters.”
Although the movie posters themselves seldom reflect what the films they advertise show, that's not an issue for fans, nor are the posters' occasional “misspellings and plot inconsistencies.” What counts, for admirers and collectors, is the posters' “eye-catching” qualities.
Proceeds from the sales of the shop's prints of original art and a book, Deadly Prey, featuring photographs of the “earliest commission paintings” and essays by Chankin, commission agent Robert Kofi, and Terry Zwigoff, director of Ghost World, Bad Santa, and other horror films, support “artists in Ghana.”
In the Ghanaian poster for Panos Cosmatos's Mandy (2018), the man with the amputated right arm, the slashed left arm holding a decapitated head, and the slashed left leg who flees a chainsaw-wielding killer and a man with a knife does not look exactly like Nicholas Cage. However, the poster otherwise succeeds in conveying at least the essence of the horror movie it promotes.
The film concerns a couple, Red Miller and Mandy Bloom, who are living alone in a forest when they are attacked by a cult of hippies and demonic bikers. The sadistic attacks motivate Red to strike back, and his vengeance is predictably terrible, violent, and bloody. Red's wounds, cult member Marlene's decapitated head, Brother Klopek and his chainsaw, and Klopek's accomplice and his knife, like the sliced head and the woman with the gaping hole in the center of her abdomen, suggest the orgy of violence that the movie presents, and, although the action is compacted in the collection of images, as if they occur simultaneously, rather than successively, the poster is mostly true to the picture's plot, a relative rarity among Ghanaian movie posters.
Night of the Demons 3
The studios in which Ghanaian artists worked were simple by the standards of the countries in which the films were produced that were shown by the video clubs, as were the facilities the entrepreneurs used to exhibit the imported pictures. A 2005 photograph of a Ghanaian artist known as Leonardo shows the painter seated in a plastic chair, cans of paints and other supplies on a shelf behind him or stacked against the wall below the shelf, in crates, a galvanized steel tub, and plastic trash bags. Wearing only overalls and flip-flops, he sweats in the heat of the day inside concrete walls decorated with words in red, blue, and green paint. His tools—a hammer, brushes, cans, and large rectangular cuts of cotton for use as his canvases—are visible among the other stored items.
In another photograph, one of Leonardo's colleagues, Heavy J., stands beside his poster for Jim Kaufman's Night of the Demons 3 (1997). In his vision of the movie, a male lamia, or snake man, is wound around a kneeling woman who frantically tries to remove the monster's coils. The creature holds its arms up, as if it is about to claw an attacker. The poster is displayed at the front of one of the video club's theaters, advising audiences that the movie is scheduled to be shown at “6:30 PM.” The single bench shown in the photograph suggests the nature of the theater's seating, which is confirmed by other photographs apparently typical of the arrangements of seats.
In another photograph, a showing of a movie is seen in progress in Tema, Ghana. An audience of nine are present. Two stand, their hands raised overhead; the others sit, one or two to a bench, several with their hands raised as well, and all watch the television set on a high shelf inside a cabinet. Although plenty of seats remain along the six half-empty benches visible in the photograph, those in attendance seem to be enjoying the picture.
The Guardian
Source: Ernie Wolfe Gallery
The Ernie Wolfe Gallery is an online exhibition hall on which “Golden Age Hand-Painted Movie Posters from Ghana” are on perpetual display. The collections show a variety of film genres, including horror, which seems as popular with Ghanaian audiences as it is with other moviegoers across the globe. Since the artists typically painted the posters of the movies to be presented before the films were actually shown to video clubs’ audiences, their art is almost always strikingly different than the actual movies the posters supposedly represent, offering viewers fresh perspectives on the films themselves. Although often lurid, the art is also highly imaginative.
Source: Ernie Wolfe Gallery
The poster for William Friedkin's The Guardian (1990), features a personified tree that attacks adults and children alike. One victim hangs from a branch. Another struggles to free himself from the mouth in the tree's trunk. A third, armed with a chainsaw, the blade of which is smeared with blood from one of the tree's uncanny roots, is entangled in a looped branch, from which the party's fourth victim, while lying on the ground, wound in the coils of another branch, seeks to free him. The poster suggests that the movie is about an animated and malevolent forest. In reality, although a somewhat similar scene occurs in the film, the picture is about a nanny whom a young couple hire to care for their newborn baby—a nanny who is also a goddess intent upon protecting her domain.
Braindead
Besides the fact that Ghanaian artists often did not know, in any detail, if at all, what a movie actually showed, they were also handicapped by the facts that they did not have access to the foreign studios' posters for the movies or to reproductions of the original posters, since Ghana's “military rulers restricted the import of printing presses.”
To get prospective audiences into the buildings and tents in which the video clubs' cinematic offerings would be shown, local artists were instructed to pull out all the stops. They did so, starting with the dimensions of the paintings. Like the style of the art itself, the “canvases” the artists cut from flour sacks were larger than life, measuring “40 to 50 inches in width, and 55 to 70 inches in height.”
The artists were so successful in selling the movies that, “by the 1990s, the height of the movie club business, several dozen artists were employed to produce the posters.” By the 2000s, the demand for video clubs began to disappear, since “home viewing became more widespread and printing became more practical than commissioning original artworks.”
During the heyday of Ghanaian movie poster production, however, some truly fantastic, if bizarre, works were created, including artist Salvation’s poster for Braindead (1992), directed by Peter Jackson, which suggests the bloodbath that ensues when a woman who dies, after having been bitten by a Sumatran monkey, returns to life to feed on both animals and people, including her former friends and neighbors.
Source: Deadly Prey
Salvation's poster features a Lon Chaney look-alike with fangs and a missing eye, a pale ghoul spewing green bile, a beast that resembles a cross between a dog and a monkey, and a gang of vampires in pursuit of a brawny man wielding a sword. With no reference to the movie's plot in the artist's picture, potential viewers would likely have plenty of questions about the scene Salvation depicts, which is just what the video club owners would have wanted in commissioning the work.
Species
How might Roger Donaldson's Species (1995) be interpreted by an artist who had not seen the film? Thanks to the survival of the Ghanaian movie poster for this movie, we do not have to wonder.
Source: Wikiart
Although there is no evidence that the poster's painter knew of Rene Magritte's surreal paintings, the poster for Species resembles Magritte's oil painting The Harvest (1943). Just as Magritte paints the figure of his reclining female nude in several colors, with arms of different hues, a head of a tint that matches no other part of the figure's body, and legs of mismatched shades, the body of the Ghanaian artist's blonde-haired female alien is various shades of blue, green, and peach.
The painting's surreal quality is also evident in the inclusion of the naked man who crawls on his knees, eating one rat as he wraps his impossibly long, slender tongue around a second rodent. Although the poster's art has virtually nothing to do with the plot of the film it promotes, the warning presented by its caption, “Men cannot resist her; mankind cannot survive her,” is probably true enough.
Cannibal Terror
A largely panned French contribution to the fare the video clubs showed was the 1981 film Cannibal Terror directed by Alain Deruelle. The plot is simple. After their kidnapping goes awry, two inept kidnappers, Mario and Roberto, hole up in a friend's house in the jungle. In the process, Mario rapes the friend's wife. (With friends like these, who needs enemies, right?) Afterward, the criminals encounter a tribe of hungry cannibals.
The plot doesn't seem to have given the artist much with which to work, but the painter made the most of what he had, showing one of the criminals lying on the ground, on his back, as three members of the tribe, seated beneath the tree, dig in. One munches on the victim's calf; another devours his left forearm; and the third chows down on a length of intestines that he pulls from the gaping cavity carved into the dead man's abdomen. It's a bloody feast, and the rapist's vital fluid dribbles down his severed limbs, his slit-open belly, the stump of his amputated left leg, and the chests of those who make a meal of him. Despite the movie’s meager plot, the film rewards its audiences with plenty of blood and gore, according to the poster, at least.
Ghanaian movie poster artists (left to right):Salvation, Heavy J, Mr, Nana Agyq, Fakira, and Stoger
Source: Nerdist
Unfortunately, the artists who created these lurid masterpieces of tasteless, often violent and gory art, were probably underpaid, since their work took them as many as three days, “depending on the subject matter and what the artist could find out about the movie.” To expedite the painting process, artists relied on such “well-worn tropes [as] snake women, skeletons, zombies, witchcraft, and even the occasional giant fish” and sometimes mixed images from one movie with those of another film.