Writing an Effective Title

Copyright 2009 by Gary L. Pullman

Ideally, like a movie tagline, an effective title should snare its reader’s attention, suggest the novel’s or film’s genre, indicate the type of monster or other threat, promise enjoyment, and have aesthetic appeal. Although it is difficult for single-word titles to accomplish such a three-fold task, it is possible. Pyscho is an attention-grabber, suggesting that the movie that bears this title is apt to be a horror film, indicates that the threat is that which to be posed by a madman, and promises a display of madness and mayhem. The Exorcist gets prospective audiences’ attention, suggests horror as its film’s genre, and promises an appearance not only of an exorcist but of a demon to exorcise and of a victim from whom to cast out the devil.

In addition to accomplishing the tasks of snaring the reader’s attention, suggesting the story’s genre, and promising enjoyment, a good title should be pleasing to the ear. Some examples of titles that accomplish this goal are Shirley Jackson’s The Haunting of Hill House (use of alliteration), The Bride of Frankenstein and Bram Stoker’s Dracula (use of allusion), and Stephen King’s The Storm of the Century and Wes Cravens’ The Hills Have Eyes (use of common phrases).

A good story title may accomplish other ends as well. Although titles may not, in so many words, express what is at stake in the battle between good and evil that occurs in most horror novels and movies, it may do so. For example, The Exorcist suggests that an individual’s soul is at stake. H. G. Wells’ The War of the Worlds suggests that the fate of the Earth itself is at issue. The movie Independence Day implies that liberty--a value sacrosanct--to the American public which would make up a huge segment of the film’s presumed audience--is in peril.

Other titles suggest both the nature of the beast and its habitat: It! The Terror from Beyond Space, Alien, The Creature from the Black Lagoon.

Most titles ignore the question of “Why?” (saving the answers, if any, to this bigger concern for the novel or movie itself) and concentrate on more immediate questions such as those which involve the agent (“Who?” or “What”?), the setting (“When?” and “Where”), and the method, process, or technique (“How?”). By reserving the answer to “Why?” for the story itself to resolve, writers maintain the suspense that, hopefully, their titles have created.

For motives related to the foreign release of films and for other reasons, the same horror movie may be released under two or more titles, offering one the opportunity to compare and contrast the titles with an eye (and mind) toward determining which seems more effective and why. Such an exercise can make one more cognizant both of more effective and less effective techniques for creating titles and may disclose the subtle differences in how various audiences perceive stories and storytelling and clues as to what may offend one audience but not another. For example, Planet of the Vampires was also released under the alternate titles of Demon Planet, Planet of Blood, Space Mutants, Terror in Space, The Haunted Planet, The Haunted World, The Outlawed Planet, The Planet of Terror, and The Planet of the Damned.

If a writer wants to pack even more into his or her title, he or she can add a subtitle.

A good way, of course, to learn what makes good titles is to study those of well-established writers and directors such as, in the field of horror, Edgar Allan Poe, Nathaniel Hawthorne, Samuel Taylor Coleridge, Stephen King, Dean Koontz, Dan Simmons, Robert McCammon, Bentley Little, Douglas Preston and Lincoln Child, James Rollins, H. G. Wells, Frank Peretti, Ray Bradbury, Alfred Hitchcock, Wes Craven, Brian De Palma, Roman Polanski, Stanley Kubrick, Francis Ford Coppola, George Romero, and Tobe Hooper.

A lot goes into a carefully written title because a lot is expected from it.

Developing Your Ability to Write Description

Copyright 2009 by Gary L. Pullman

Unlike scripts and screenplays, all short stories and novels depend upon their writer’s ability to write convincing descriptions. One might think of description as the equivalent of the writer’s motion picture camera. By describing what a character or narrator perceives, the writer shows his or her reader what is to be seen, just as he or she also provides whatever other sensations the reader perceives, whether sounds, smells, tastes, or tactile sensations. The world is delivered to us by our senses. Therefore, to deliver the fictional world to the reader, the writer must appeal to his or her senses. Description is visual, auditory, olfactory, gustatory, and tactile.

Description not only sets the scene, but it can create a mood. It can set the story’s tone. It can even suggest the story’s theme.

To develop your writing ability, study the masters of the art of descriptive writing. Edgar Allan Poe, Ray Bradbury, and, of course, William Shakespeare can teach anyone a few hundred tricks of the trade, but one should study all the writers the read, especially, perhaps, those whose work--particularly whose descriptions--they most enjoy.

Nothing can replace a study of the masters of description, but a few principles for effective description can be offered:

1. Analyze the elements of perception. For example, what do we mean when we say that we “see” something? What are the elements of vision? Intensity, color, texture, distance, shape, size, contrast, density, perspective--all of these and more are elements of the visual experience.

2. Learn the principles of composition. You’re not a visual artist, you say? Oh, but you are! You may not sketch or paint or sculpt, but you create word pictures, or images, and, therefore, you should know about such elements of composition as line, shape, color, texture, direction, size, perspective, and space. You should also know how to use such principles of composition as proportion, balance, harmony, orientation, negative space, color, contrast, rhythm, geometry, lighting, repetition, perspective, viewpoint, unity, the rule of thirds, the rule of odds, the rule of space, simplification, the limiting of focus, symmetry, the centering of focus, the movement of the viewer’s eye, and others to their best advantage in achieving your narrative purpose.

3. Learn the elements and principle of mise en scene, which term refers to the placement and treatment of all the elements which are to appear before the motion picture camera, including the elements of the setting, properties (props), actors, costumes, and lighting. Although, as a writer of short stories or novels, you won’t be filming a movie, the more you know about how other artists, whether they are set decorators, directors, illustrators, painters, photographers, advertising artists, or sculptors, create, the better you will be able to develop your ability to write descriptions.

4. Use non-verbal communication to communicate; in other words, learn how to communicate through sight, sound, smell, taste, and touch as well as language. There’s a great scene in the “Bad Girls” episode of Buffy the Vampire Slayer in which the slayers Buffy and Faith enter a dark alley splashed with crimson. Darkness suggests death, and crimson, blood. On a nearby construction sawhorse, an amber caution light flashes. There is no need for dialogue, music, or sound at all, and if these elements re present, I certainly don‘t remember them. However, the viewer understands immediately that something dangerous is about to happen, and, sure enough, within moments, Buffy and Faith are attacked by a band of vampires. The symbolic use of color communicates on an unconscious, almost subliminal level, thereby enhancing the effect of fear that the scene evokes. For a masterful use of non-verbal communication in a short story, read Chillers and Thrillers’ article concerning Bran Stoker’s masterpiece of terror, “Dracula’s Guest.”

5. Use metaphor, simile, symbolism, allusion, and other rhetorical devices to suggest figurative meanings and to enrich your narrative by supplying psychological, philosophical, sociological, or theological associations and themes. A story that has depth is likely to be both more rewarding and more memorable than one that does not. In fact, it is such depth that makes classic stories classics. There are reasons that Hamlet and The Adventures of Huckleberry Finn are likely to outlast the popular plays and novels of the moment, and one of those reasons is narrative and thematic depth.

6. Determine your scene’s purpose before you write it, and use your purpose as a means of evaluating and revising your description. Descriptive writing makes fiction immediate and emotional, but its should also help to advance your narrative purpose. Is the scene meant to evoke a powerful emotion? Is its intention to present a conflict? To introduce a new character? To provide an explanation or to supply background information? Is the purpose of the scene to plant a clue or a red herring? Is the scene meant to introduce or develop a subplot?

7. Revise, revise, revise. A functional scene isn’t good enough. It should be the most interesting and best written scene of which you are capable. Consider how rewriting the scene could improve it. What detracts from the effectiveness of the description? Would a different perspective add interest? Could the characters do something more exciting while they’re getting the point across? Again, study the masters and see how and why their scenes and descriptions are interesting and dynamic.

8. Use your web browser’s image search engine to access online images or visit actual physical locations, and then describe them. A picture of an eerie cemetery will help you to describe an eerie cemetery. Painters and illustrators paint and draw from life; the least a writer can do is to describe what he or she sees on a computer screen or, for that matter, in the real world. Charles Dickens’ short story of horror and terror, “The Signal-Man” may have been inspired by the Clayton tunnel crash of 1861; its setting resembles the actual location of the crash. Motion picture directors usually take full advantage of natural settings, too, dispatching location scouts to find appropriate and dramatically effective filming locations. Short story writers and novelists can do the same, and many have.

9. Study great descriptive writers and learn from their techniques; make sure you include poets among the writers you study. Yes, we mentioned this a couple of times already; we’re mentioning it again. That’s how important it is. Some critics and instructors advise writers to avoid the use of adjectives and adverbs in writing descriptions, but even a cursory study of great writers, whether classical or popular, shows that successful authors have used, and do use, such modifiers in their descriptions (check the examples below). While it’s probably a good idea to be judicious in selecting and employing adjectives and adverbs, there’s certainly no reason to avoid them altogether. When a critic’s or an instructor’s advice runs counter to the actual practice of established writers, go with the writers’ practice, over the critic’s or the instructor’s recommendations, every time.

10. Practice, practice, practice!

We promised you a couple of examples.

Here’s one, from Poe’s “The Fall of the House of Usher”:

During the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country; and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher. I know not how it was--but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit. I say insufferable; for the feeling was unrelieved by any of that half-pleasurable, because poetic, sentiment, with which the mind usually receives even the sternest natural images of the desolate or terrible. I looked upon the scene before me--upon the mere house, and the simple landscape features of the domain--upon the bleak walls--upon the vacant eye-like windows--upon a few rank sedges--and upon a few white trunks of decayed trees--with an utter depression of soul which I can compare to no earthly sensation more properly than to the after-dream of the reveller upon opium--the bitter lapse into every-day life--the hideous dropping off of the veil. There was an iciness, a sinking, a sickening of the heart--an unredeemed dreariness of thought which no goading of the imagination could torture into aught of the sublime. What was it--I paused to think--what was it that so unnerved me in the contemplation of the House of Usher? It was a mystery all insoluble; nor could I grapple with the shadowy fancies that crowded upon me as I pondered. I was forced to fall back upon the unsatisfactory conclusion,
that while, beyond doubt, there are combinations of very simple natural objects which have the power of thus affecting us, still the analysis of this power lies among considerations beyond our depth. It was possible, I reflected, that a mere different arrangement of the particulars of the scene, of the details of the picture, would be sufficient to modify, or perhaps to annihilate its capacity for sorrowful impression; and, acting upon this idea, I reined my horse to the precipitous brink of a black and lurid tarn that lay in unruffled lustre by the dwelling, and gazed down--but with a shudder even more thrilling than before--upon the re-modelled and inverted images of the gray sedge, and the ghastly tree-stems, and the vacant and eye-like windows.

Here’s a second, from Bradbury’s “The Sound of Thunder”: notice, in particular, his masterful use of metaphors and similes:

It came on great oiled, resilient, striding legs. It towered thirty feet above half of the trees, a great evil god, folding its delicate watchmaker's claws close to its oily reptilian chest. Each lower leg was a piston, a thousand pounds of white bone, sunk in thick ropes of muscle, sheathed over in a gleam of pebbled skin like the mail of a terrible warrior. Each thigh was a ton of meat, ivory, and steel mesh. And from the great breathing cage of the upper body those two delicate arms dangled out front, arms with hands which might pick up and examine men like toys, while the snake neck coiled. And the head itself, a ton of sculptured stone, lifted easily upon the sky. Its mouth gaped, exposing a fence of teeth like daggers. Its eyes rolled, ostrich eggs, empty of all expression save hunger. It closed its mouth in a death grin. It ran, its pelvic bones crushing aside trees and bushes, its taloned feet clawing damp earth,
leaving prints six inches deep wherever it settled its weight. It ran with a gliding ballet step, far too poised and balanced for its ten tons. It moved into a sunlit arena warily, its beautifully reptile hands feeling the air.

Dialogue as Repartee

Copyright 2009 by Gary L. Pullman

A little of it--more than a page or two--goes a long way, but a bit of it is engaging--dialogue as repartee. Dean Koontz is especially good, when he’s good, at such bantering conversation between characters, as this passage, from his novel Odd Hours, in which the protagonist, Odd Thomas, is conversing with a woman named Annamaria, whom he’s seen in a prophetic dream, indicates:

“Are you originally from around here?” I asked softly.

“No.”

“Where are you from?”

“Far away.”

“Faraway, Oklahoma?” I asked. “Faraway, Alabama? Maybe Faraway, Maine?”

Farther away than all of those. You would not believe me if I named the place.”

“I would believe you,” I assured her.

“I’ve believed everything you’ve said, though I don’t know why, and though I don’t understand moist of it.”

“Why would you believe me so readily?”

“I don’t know.”

“But you do know.”

“I do?”

“Yes. You know.”

“Give me a hint. Why do I believe you so readily?”

“Why does anyone believe anything?” she asked.

“Is this a philosophical question--or just a riddle?”“Empirical evidence is one reason.”

“You mean like--I believe in gravity because if I throw a stone in the air, it falls back to the ground?”

“Yes. That’s what I mean.”

“You haven’t been exactly generous with empirical evidence,” I reminded her. “I don’t even know where you’re from. Or your name.”

“You know my name.”

“Only your first name. What’s your last?”

“I don’t have one.”

“Everybody has a last name.”

“I’ve never had one.”

To maintain a sense of the passage of time, Koontz occasionally intersperses descriptions of changes in the environment which may or may not be of further significance to the story’s later action. In this exchange of dialogue between Odd and Annamarie, he describes the cold night air, the arrival of a thick fog, and the characters’ foggy breaths, tying their exhalations to the mystery of Annamarie:

The night was cold; our breath smoked from us. She had such a mystical quality. I might have been persuaded that we had exhaled the entire vast ocean of fog that now drowned all things, that she had come down from Olympus with the power to breathe away the world and, out of the resultant mist, remake it to her liking.

Then, Koontz resumes the dialogue between his protagonist and the mystery woman, Annamarie:

I said, “You had to have a last name to go to school.”

“I’ve never gone to school.”

“You’re home-schooled?”

She did not reply.

“Without a last name, how do you get welfare?”

“I’m not on the welfare rolls.”

“But you said you don’t work.”

“That’s right.”

“What--do people just give you money when you need it?”

“Yes.”

“Wow. That would be even less stressful than the tire life or shoe sales.”

“I’ve never asked anyone for anything--until I asked you if you would die for me.”

Another way that Koontz makes his dialogue interesting is to suggest that there is a mystery, apparent to one character, but not another, concerning the events at hand. By implying that everyday incidents have a deeper, as-yet-hidden significance, he writes livelier dialogue than he might otherwise and, at the same time, maintains the suspense that keeps the reader turning the pages of his novel. Here is an example of the technique at work, in another, earlier conversation between Odd and Annamarie.

“You knew my name?” I asked.

“As you know mine.”

“But I don’t.”

“I’m Annamarie,” she said. “One word. It would have come to you.”

Confused, I said, “We’ve spoken before, but I’m sure we never exchanged names.”

She only smiled and shook her head.

A white flare arced across the dismal sky: a gull fleeing to land as afternoon faded.

Annamarie pulled back the long sleeves of her sweater, revealing her graceful hands. In the right she held a translucent green stone the size of a fat grape.

“Is that a jewel?” I asked.

“Sea glass. A fragment of a bottle that washed around the world and back, until it has no sharp edges. I found it on the beach.” She turned it between her slender fingers. “What do you think it means?”

“Does it have to mean anything?”

“The tide washed it as smooth as a baby’s skin, and as the water winked away, the glass seemed to open like a green eye.”

Koontz has said that he writes one page a novel and revises it again and again, until he’s satisfied that it is the best he can write and that it accomplishes its purpose both in itself and in the bigger scheme of things. Then, he writes the next page and repeats the process. In doing so, he confides, he pays attention even to the cadence of his words, trying to get his sentences to scan roughly according to the rhythm of iambic pentameter in order that the measure will carry his reader forward.

It’s obvious that he pays a good amount of attention to keeping his dialogue interesting, crisp, pithy, and compelling, using humor, bantering, and mystery. For Koontz, it is not a matter of merely making a scene or a passage of dialogue serviceable to the overall plot that it helps to advance. Instead, like a director concerned with mise en scene, as carefully planning every shot as if he’s storyboarded it, he determines the best possible way to write each scene and each exchange of conversation between characters who are interesting (and usually, in some way, eccentric) and sympathetic in their own way. Dialogue as repartee is one of the secrets of his craft and a reason, no doubt, that his books routinely find the number one spot on reputable lists of bestsellers.

On a not -quite-directly-related, but significant, note, Koontz also sustains readers’ interest by occasionally beginning a chapter with a cryptic paragraph that sounds as if it’s coming from a narrator gone mad. Usually, these paragraphs begin in media res when they are part of the story’s ongoing action or they provide background information that is needed to understand what is presently happening.

The opening paragraph of Chapter Twenty of Odd Hours is an example:

A dove descending through candescent air, a brush bursting into fire and from the fire a voice, stars shifting from their timeless constellations to form new and meaningful patterns in the heavens. . .

The next paragraph explains the significance of these images:

Those were some of the signs upon which the prophets historically had based their predictions and their actions. I received instead two stopped clocks.

The last line of the previous paragraph, concerning the “two stopped clocks” is, of course, likewise intended to motivate readers to persist in reading the novel.

This strategy would become annoying if it were employed too often, and, for the same reason, if it is to be used, the paragraphs that set forth such odd descriptions (and the follow-on paragraphs which explain their significance) should be kept relatively short, as Koontz does.
Here is a second example, which opens Chapter Twenty-Four of the same work; unlike the previous example, this one continues through several short paragraphs, probably for the sake of emphasis, before coming to the point that “the weather was something more than mere weather”:

A universal solvent poured through the world, dissolving the works of man and nature.

Shapes like buildings loomed in vague detail. Geometric fence rows separated nothing from nothing, and their rigid geometry melted into mist at both ends.

Portions of trees floated in and out of sight, like driftwood on a white flood. Gray grass spilled down slopes that slid away as though they were hills of ashes too insubstantial to maintain their contours.

The dog and I ran for a while, changed direction several times, and then we walked out of nil and into naught, through vapor into vapor.

At some point I became aware that the weather was something more than mere weather. The stillness and the fog and the chill were not solely the consequences of meteorological systems. I began to suspect and soon felt certain that the condition of Magic Beach on this night was a symbolic statement of things to come.

Makes me want to read further!

Reading, Writing, and Plotting

Copyright 2009 by Gary L. Pullman

Other writers won’t write your stories for you, of course, any more than they’re apt to outline a plot for you. It’s challenging enough to do so for oneself, after all. However, a careful reading of a writer’s paragraphs and a little brainstorming can suggest storylines to readers which can then be developed into full-fledged plots.

 

Let me demonstrate, using paragraphs from the first chapter of Dean Koontz’s novel, Odd Hours, which, its flyleaf informs readers, is about “a fry cook named Odd” who’s “rumored to have the extraordinary ability to communicate with the dead.”

 

This paragraph, the fifth of the opening chapter, itself sounds like the opening paragraph of a novel’s first chapter:

Overnight, according to the radio, an airliner had crashed in Ohio. Hundreds perished. The sole survivor, a ten-month-old child, had been found upright and unscathed in a battered seat that stood in a field of scorched and twisted debris.

The dramatic situation described by this paragraph raises many questions, the answers to which could well start a reader on the way of becoming a writer of a story involving such a child.

 

Although some of the questions that this situation suggests are obvious, your answers to them need not be: Why was the airliner over Ohio? What had been its itinerary? What caused it to crash? How many “hundreds” actually “perished”? Who were these passengers? Were there any famous persons aboard? If so, why were they flying on this route? What business were they conducting? Whom were they meeting? Why did the child survive when “hundreds” of other passengers “perished”? Is the child a boy or a girl? Why was the child “unscathed” after being involved in such a horrendous crash? Was some power--perhaps God--looking out for the child? If so, why? Was the child to have been given a mission in his or her later life? Were aliens involved in the crash? Monsters? Demons? Psychotic killers? Terrorists? Government agents? Military personnel? (Incidentally, Koontz did write a psychological thriller called Sole Survivor.) 

 

This paragraph, number six in the first chapter of Odd Hours, could also start the first chapter of its own novel:

Throughout the morning, under the expectant sky, low sluggish waves exhausted themselves on the shore. The Pacific was gray and awash with inky shadows, as if sinuous sea beasts of fantastical form swam just below the surface.

Imagine that the “sea beasts” are more than the effects of odd shadows; imagine that they are real. Why do the “sea beasts” have a “fantastical form”? Did they suffer bizarre birth defects? Are the biologically engineered? Are they specimens from another planet? If so, how did they come to inhabit Earth’s oceans, and why? Where are they going, and why? Does anyone know of their existence? If so, who? If not, why not? Will they be discovered? If so, how, and by whom? If not, why not?

 

Paragraphs seven and eight of the same chapter could also open the first chapter in a separate novel:

During the night, I had twice awakened from a dream in which the tide flowed red and the sea throbbed with a terrible light.

As nightmares go, I’m sure you’ve had worse. The problem is that a few of my dreams have come true, and people have died.

The red tide seems to allude to the flood of blood in the story of Moses’ confrontation with Pharaoh, as told in the book of Exodus. Is this allusion intentional? If so, what is its significance to the current story? If not, what caused the red tide? What is the “terrible light” with which “the sea throbbed”? What is it origin? What is its purpose? Who is the narrator and why does he have prophetic dreams? In which ones did people die? Who were these people, how did they die, and why did they die?

 

The next paragraph could also head its own opening chapter in a completely different novel:

While I prepared breakfast for my employer, the kitchen radio brought news that the jihadists who had the previous day seized an ocean liner in the Mediterranean and were now beheading passengers.

Answers--especially unexpected ones--to similar questions could generate a storyline that could be developed into a full-scale plot for a novel about these jihadists and the forces which are assembled to defeat them. (Remember to use the journalists’ favorite questions: Who? What? When? Where? How? Why? You may also want to add How many? Or How much? Answers to these questions tend to cover the basic elements of any story and can, therefore, help you to devise a good basic storyline as a basis for a fully developed plot.)

There are several other paragraphs in the first chapter (and others) of Odd Hours, but the point has been made: a careful reading of a writer’s paragraphs and a little brainstorming can suggest storylines to readers which can then be developed into full-fledged plots.

 

Koontz’s opening chapter also demonstrates another technique for creating an interesting situation, through characterization, via action, narration, and dialogue, that becomes a springboard to producing interesting storylines. Initially, the novel’s protagonist (who also happens to be its first-person narrator) seems like a likeable, if rather pedestrian, run-of-the-mill kind of guys whom everyone knows as an acquaintance, friend, neighbor, brother, nephew, or son, the male equivalent of the girl next door: wholesome, shy, perhaps a bit naïve. He has a sense of humor and an engaging manner, and he sounds altogether rational and sane--at first. However, as he continues to chat, readers soon discover that he is not as he seems. There is something not quite right about his patter, something a little off about his chitchat, something a bit eerie, in fact, about his conversation. Here’s an example of this technique:

My experience at the Pico Mundo Grill served me well. If you can make hash browns that wring a flood from salivary glands, fry bacon to the crispness of a cracker without parching it, and make pancakes as rich as pudding yet so fluffy they seem to be at risk of floating off the plate, you will always find work. At four-thirty that afternoon in late January, when I stepped into the parlor with Boo, my dog, Hutch was in his favorite armchair, scowling at the television, which he had muted. . . .

I left by the front door, through which Boo had already passed. The dog waited for me in the fenced yard. An arched trellis framed the gate. Through white lattice twined with bougainvillea that produced a few flowers even in winter. I closed the gate behind me and Boo passed through it as for a moment I stood drawing breaths of the crisp salted air. Boo and I followed the concrete boardwalk. He was a German shepherd mix, entirely white. The moon traveling horizon to horizon moved no more quietly than did Boo.

Everything seems perfectly ordinary, even idyllic, and the reader is likely to like Odd, thinking him the very epitome of normality--until he informs the reader that

Only I was aware of him, because he was a ghost dog.

The everyday topics about which Odd has been chatting, his demeanor, and the reaction of his employer, to whom he’d been speaking before going for a walk with his dog, like the physical description that he offers of his canine companion’s breed, coloration, and quiet walk, all make the reader think of Odd as being quite as sane as Boo is real. It’s something of a shock, then, to discover that he believes not only in ghosts but in a “ghost dog” that accompanies him everywhere he goes! An even greater shock is in store for the reader, however, as Odd now divulges a secret that may cause his confidant, the reader, to suppose Odd to be not merely eccentric, but mad:

I see the spirits of dead people who are reluctant to move on from this world. In my experience, however, animals are always eager to proceed to what comes next. Boo was unique.

His failure to depart was a mystery. The dead don’t talk, and neither do dogs, so my canine companion obeyed two vows of silence.

The shock is almost and eerie as powerful as the one that results from reading Theodore Kaczynski’s treatise, “Industrialism Society and Its Future,” in which the Unabomber demonstrates impeccable logic, despite his dubious assumptions, until the moment that he writes, in as matter of fact a tone as he has used throughout his essay and continues to employ after his astonishing confession, in laying out his arguments as to why industrialism is destroying American independence and individual freedom: “In order to get our message before the public with some chance of making a lasting impression, we've had to kill people.” This technique--having a narrator of apparently sound mind abruptly say something that leaves no doubt that he is insane after speaking in a normal manner at some length about everyday topics--could launch an entire novel. In Odd Hours, however, Koontz chooses literally to mean what Odd Thomas says: the short-order cook isn’t mad; he really does see dead people.

 

The next time you pick up a horror novel, by Koontz or anyone else, apply the principle we’ve outlined in this article. Carefully, read the writer’s paragraphs and do a little brainstorming to imagine storylines that you can then develop into full-fledged plots.