Plotting by Poster

Copyright 2019 by Gary L. Pullman

In this post, I would like to suggest how movie posters can help to suggest plots. Before I get to a couple of examples, though, I offer a few guidelines for anyone who might like to try this approach to plotting stories. They have served me well.

1. If the poster you select promotes a movie you have seen, pretend it does not, and don't reference the film, even in your thoughts, as you analyze the poster. The poster should speak for itself, as it were.
2. We are taught to read from left to right and from top to bottom. Graphic designers know this and use our training to their benefit in creating designs and art and in communicating to us.
3. A poster is likely to have a central image, and this central image will be emphasized in some way—through its position, just off center; through color or intensity; by being of bigger than other images. It is obvious that the artist wants the viewer to focus attention on this central image. Text and other images, if any, will relate to this central image and help to develop its figurative aspects.
4. Most art employs various “visual” figures of speech—metaphors, similes, allusions, personifications, exaggerations, understatements, symbols, puns or other plays on words, synecdoches.
5. See all there is to see—not just size, but color, intensity, depth, balance, negative and positive space, shape, texture, size, density, position, arrangement, patterns. facial expressions, hairstyles, costumes (i. e., the models' clothing), age, sex, gender, class, income level. Also consider whatever props might be displayed.
6. Analyze visual evidence of behavior: care, neglect, attendance, abandonment, support, and so forth.
7. Consider the other four senses, too: what sounds, tastes, smells, and tactile sensations does the poster suggest?
8. The text is the key that unlocks the visual imagery's figurative meaning.

With these guidelines in mind, start by describing the poster. Start at the top and work your way down. Include quotations of any text you encounter. Be detailed, but don't be flowery. At this point, be a camera operator, not a sketch artist, an objective viewer, not an interpreter.

After describing the poster, use the elements you identified to complete this list, creating a complete sentence in the process. In doing so, stick to the poster itself.

WHO?
WHAT?
WHEN?
WHERE?
HOW?
WHY?

Next, question yourself about each of the six phrases you entered into the table. In doing so, make observations; draw inferences from what you see and read in the poster. Look for potential relationships among the poster's elements. Look, also, for possible connections between your own thoughts, between your own feelings, and between your own thoughts and feelings. Ask yourself how the answers you listed in the table could be “flipped,” or reinterpreted.

As a result of this process, you may develop an idea for a story or even a synopsis of a plot for a story. At the same time, you will have a sequence of elements that are logically related and which, together, form a narrative thread upon which, by the questioning process and the use of your own imagination, you can embroider, or develop further.

FRIGHT NIGHT

Text above the image reads: “There are some very good reasons to be afraid of the dark.”

It is night. There are stars and a full moon. Spirits swarm above a house. One appears to be the ghost of a vampire; its wide open mouth is positioned above the center of the house, near the domicile's rooftops. Two other spirits have a bestial appearance. The rest are heads with faces and fanged mouths—demons, perhaps.

Behind a simple white rails, a front porch runs the length of the three-story Victorian house. In the center, second-floor room (perhaps a bedroom), the silhouette of a standing figure, hands on hips, is visible between drawn drapes, against light.

Five low steps lead to the porch from the end of a sidewalk, the other end of which connects to a sidewalk that parallels the street out front. Low shrubs are planted along the front of the porch. A tree flanks each side of the front of the house; each is almost as tall as the house. The lawn is cut. Behind the house is a line of trees, perhaps the front rank of a forest.

Text below the image reads, “Fright Night: If you love being scared, it'll be the night of your life.”

Observations

Although the house could be in a suburbs, it seems more likely that it is in a more rural area. Not only are there large trees present, but the visibility of the stars suggests that the house is some distance from the street lights common to suburbs.

The swarm of spirits seem to fountain from the house, suggesting that it is haunted.

Although rather indistinct, the figure appears to be wearing a dress, which would indicate that the figure is that of a woman. It is impossible to tell whether she faces forward, but her presence at the window suggests that she is looking out of the room.

The house is in good repair, and the lawn is landscaped and well kept.

The text suggests that this is a special night; it is Fright Night. The text also suggests that the spirits are the “reasons” that one should fear the dark.

The text that reads “it'll be the night of your life” suggests that Fright Night will be momentous, probably unique.

The figure stands in a lighted room, surrounded by darkness. The room may be her “safe place,” but only as long as the light continues to burn.

WHO? A young woman

WHAT? stands watch

WHEN? at night

WHERE? in the lighted room of an otherwise dark Victorian house in a rural part of the United States

HOW? ready to become a conduit for spiritual warriors

WHY? to ward off a horde of demons that appear every decade on Fright Night.

Questions

Over what, if anything, do the demons rule? What powers do they have? Why do they appear every decade on Fright Night? Whom do they seek to frighten? Why is one the spirit of a vampire? Why are two of bestial form? Why do the remaining demons look similar? Where are the spirits' bodies? Why have they gathered here, at this particular house? Is the house significant in some way? Who is the young woman? Why is she in the house? Why is she alone? How can the story line be flipped?

IT FOLLOWS

Text above the image reads, “it doesn't think. It doesn't feel. It doesn't give up.”

Looking frightened, a tense, young blonde woman, eyes wide, stares into her car's rear-view mirror, which she adjusts. Outside, it is dark and perhaps foggy. Her headlights don't seem to penetrate the gloom.

Text below the image, the film's title, reads, “It Follows.”

Observations

The woman wears makeup, and her nails are painted red-orange. Her eyebrows, like her eyes, are brown, which suggests that she is a peroxide, not a natural, blonde. She wears her hair in a bob or a pixie cut.

WHO? A young woman

WHAT? looks into her rear-view mirror

WHEN? at night

WHERE? on a lonely stretch of country road

HOW? as she is driving her car

WHY? fleeing from a relentless, inhuman pursuer.

 

Questions

Who is the young woman? She appears to be alone—is she? If so, why? If not, why not? Where is she going? Where has she been? Is she on some sort of mission or is she just trying to escape? Why is she driving at night? Who or what is she fleeing? Why is her pursuer chasing her? Why is her pursuer relentless? Is her pursuer behind her, as she appears to believe, or in front of her? Her tension and fear suggest she may be involved in an emergency situation? Is she? If so, what is the emergency? If not, what else explains her tension and fear? Is her car a sedan? A convertible? New? An older model? How large or small is her car? Is it in good repair? Is someone expecting her? If so, who? Why? If not, why not?

In future posts, I may model this technique for plotting by posters again. There are many posters, after all—an inexhaustible supply of them. To generate a strong, intriguing, suspenseful plot, we need only one. Meanwhile, why not try your own hand at this poster: