Fun Times: Make Your Own Horror Movie Poster!

 Copyright 2021 by Gary L. Pullman

The website is PlaceIt. You start with a template that allows you to create a tagline, a caption, a film title, credits, a logo, and a release date. The template also lets you upload an image from your computer or use one of the ones already available on the template.

What the template doesn't do is offer tips on design; that's up to you.

However, by studying online images of actual horror posters, you can see how the pros design theirs.

Chillers and Thrillers also provides the following tips.

• In the West, viewers, like readers, “read” (view) from left to right and top to bottom, in a “Z” pattern.

• The focal point (almost always an image) is near (never at) the center of the poster, and the it stands out because it is the largest or brightest or most colorful (or, perhaps, the only colored) image in the poster.

• The tagline may address the movie's theme, but it also often evokes an emotion appropriate to the film. Since the film we are addressing is a horror movie, the emotion would be anxiety, confusion, despair, doubt, fear, shock, or some other such emotion.

• Often, a figure represents a menace of some sort: he or she might possess a weapon, might be stalking the other figure, might be lying in ambush to attack, might be grinning malevolently or madly.

• Often, the setting is suggested, ans the background is frequently dark, even black. Settings tend to be remote. Sometimes, settings also suggest uncertain or precarious states, such as abandonment, helplessness, captivity, or isolation. (An abandoned house, for example, can evoke the sense of a character's having been abandoned or feeling abandoned.)

• The caption may be a key to “unlock” the significance of the poster's imagery.

• Artists often use metaphors, allusions, personifications, symbols, and other figures of speech, usually visually represented in images, to relate the situation shown in the poster to something that is both terrible and abstract, such as evil, madness, or death.

• Color often both unifies the other elements of the poster (tagline, caption, film title, credits, logo, and a release date) while also leading the viewer's eye movement across and down the poster.

• The poster should suggest the genre of the movie that the poster promotes: the viewer should be able to tell, instantly and clearly, that a horror movie poster refers to a horror movie, not a thriller of a science fiction or a fantasy movie (unless, of course, the poster refers to a film that is a hybrid of two or more genres, such as Alien, which is part-horror, part-science fiction).

   

These guidelines are enough to get you started, if you want to put them—and the Placeit template to work, creating your own horror movie poster, just for fun.

To use a blank template instead of replacing the text and images of the sample with your own and then downloading the completed result, you will have to sign up for a free account.

Here's one I did.

 

Writing Blurbs That Sell

Copyright 2020 by Gary L. Pullman

According to Tomasz Opasinski, a fifteen-year veteran of movie poster design, a movie poster focuses “on the movie's main plot twist.”

In developing summaries designed to sell their books, writers can do the same thing. Indeed, they should follow Hollywood's example and point their readers toward their own story's “main plot twist” because Hollywood spends considerable money in testing the effectiveness of this approach.

As Opasinski points out, “Poster design is increasingly driven by empirical research, not artistic intuition.” This research involves tagging “the tone and content of posters with keywords” and then tracking which keywords “performed well in the past on similar movies.”

Most writers don't have the financial resources to hire social scientists to conduct original research, so how can writers learn what keywords work for their genre? The solution is simple and effective, but entails a bit of “research” on the writer's part.

Using a web image browser (I like Bing myself), type something like “horror movie posters” (you might also include a time frame, such as “2020” or “2010 through 2020,”) You can also enhance your search term by specifying a subgenre or a particular theme: “horror movie posters 2020 forest setting.” Results are apt to be a bit general, despite the use of such qualifying terms, but it's a start.

Now, a pad and pen beside you (or an open word processing program before you), keep track of words in the movie posters' taglines that are used more than once (and preferably several times). Your resulting list should give you the keywords that researchers have blessed as effective. Use as many of these keywords as possible (and as relevant) in your own story's blurb. (You might practice on familiar movies, writing new [and improved] blurbs for classics such as Frankenstein or The Mummy.)

A poster, Opasinski says must sell a movie within “one or two seconds.” For that reason, in addition to pointing potential audience members toward the film's “major twist,” leaving “them wanting more” and using research-validated keywords, Opasinski says, poster designers also focus on a single “icon” and the use of conflict, both visual and emotional.

Although Opasinski doesn't define “icon,” presumably he uses it in its traditional, denotative sense, as “a sign whose form directly reflects the thing it signifies.” For him, it appears, the leaning bridge over which Tom Cruise, as Jack Harper, walks in the poster Opasinski designed is the “icon” he selected to sell the film. Its meaning is intended to symbolize the protagonist's survival of the catastrophe represented by the “ruined bridge.” It is this moment, presumably, that Opasinski sees as the movie's “first major twist.” He relies on it to sell potential audience members on seeing the film; his poster has led them here, leaving “them wanting more.”

Opasinski says studios provide the keywords that appear on the poster, so we may assume that the copywriter employed them in the poster's tagline, “Earth is a memory worth fighting for.” Earth is home to everyone; the word “memory” suggests that it is of the past. If it has not ended altogether (which, the poster suggests, it has not), it is in some way significantly altered. Perhaps it is to the memory of the Earth as it was, before the catastrophic event, that the tagline alludes, although it's unclear how such a state of existence, now lost, can be “fought for,” unless such fighting involves revenge.

From Opasiniski's observations about his art, we learn several principles to keep in mind as we develop the blurb to sell our own stories:

1. Select a “single icon” that represents the story's “main plot twist” and the protagonist's emotional conflict.
2. Keep the blurb as short as possible, and do the targeted readers' thinking for them. (The summary should suggest the theme of the story.)
3. Use research-based keywords to describe the book's plot.

The Thrill of It All, Part 1

Copyright 2020 by Gary L. Pullman

Movie posters are ads, of course; they are designed to sell movie tickets. As such, writers can learn from these posters what their designers believe the movie's targeted audience is interested in. In other words, movie posters allow writers access to free audience analysis research (or, at the very least, expert speculation) on the part of industry insiders as to what prompts moviegoers to go to the sort of movies the posters promote.

Chillers and Thrillers has already analyzed several horror movie posters (and may do so again), but, in this post, we take a look at posters for movies that are sold as thrillers.

Although some thriller movie posters appeal to a few of the same elements as horror movies typically feature, thriller posters stress different focal points than many horror movie posters emphasize.

For example, thriller movie posters frequently highlight the protagonist and his or her dilemma. The size of the main character—often just his or her face (i. e., head)—is not to scale, to say the least: it is gigantic in comparison to the rest of the imagery; as such, the face stands out from the rest of the images. On the poster for Shutter Island, Teddy Daniels (Leonardo diCaprio) is represented by a gigantic face frowning out of the darkness; he is many times larger than the island facility shown below him, in a dark sea.

The protagonist is also emphasized over any other figures that are present (although, often, the main character is the only figure shown on the poster). On the poster for Law Abiding Citizen, the face of protagonist Nick Rice (Jamie Foxx) face is larger than the body of the villain, Clyde Alexander Shelton (Gerald Butler).

There is also a suggestion of menace; the threat or danger, however, is often unseen. It is suggested by the imagery, including the protagonist's facial expression; the colors; and the caption, if any.

The plight of the protagonist is indicated in various ways. First, he or she is frequently alone, which means that the main character is unaided. The protagonist must fend for him- or herself, must gather intelligence, must formulate a battle or an escape plan, must administer first aid to him- or herself, must fight alone.

The very fact that the menace, if shown at all, is usually a dark, shadowy figure, perhaps hooded, and frequently armed, also suggests the protagonist's predicament: he or she is up against an unknown foe. It is difficult enough to fight against an opponent whose strengths and weaknesses one knows; it is much more difficult to combat a totally unknown foe.

Not only is the face of Jessica Allain (Lisa Walker) shown as huge in comparison with the poster's other images, but the shadowy figure who menaces her also wears a hood and gloves.

Thriller posters deprive viewers of a context, rendering the protagonists' situation mysterious. We don't know how the main character got into the present situation, and we have no idea how he or she will get out of the dilemma. To sharpen the protagonist's quandary, the poster's caption might pose a question, as the poster for Law Abiding Citizen does: “How do you stop a killer who is already behind bars?”

A poster may pinpoint the relationship that brings the protagonist face to face with his or her adversary, as Cold Comes the Night does: “She found a fortune. He found a target.”

Let's wrap up this post by listing the design features we've seen on the posters we've discussed:

• Make sure that your protagonist stands out from other characters.
• For as long as possible, merely suggest the menace that your main character faces.
• For as long as possible, withhold context: do not explain the cause of the protagonist's dilemma until the end of the story; this ploy keeps your readers guessing and maintains suspense.
• In dialogue or the protagonist's own thoughts, pose a rhetorical question or two (but not too many at once) to introduce or heighten suspense by hunting at the problems your protagonist faces or may face in the future.
• Deliver on the implied promises your use of each of these techniques creates in the minds of your readers.

There are exceptions to these general techniques, but there is also a reason that these methods have are general. Designers have found them to be effective; they work. They are adept at enticing audiences to buy tickets. They sell the work they promote. As such, incorporating them into the action of the thriller that you are writing can keep readers reading your stories and coming back for more.

There's more to learn from analyzing thriller movie posters. We'll do just that in a future Chillers and Thrillers post.

Plotting by Poster

Copyright 2019 by Gary L. Pullman

In this post, I would like to suggest how movie posters can help to suggest plots. Before I get to a couple of examples, though, I offer a few guidelines for anyone who might like to try this approach to plotting stories. They have served me well.

1. If the poster you select promotes a movie you have seen, pretend it does not, and don't reference the film, even in your thoughts, as you analyze the poster. The poster should speak for itself, as it were.
2. We are taught to read from left to right and from top to bottom. Graphic designers know this and use our training to their benefit in creating designs and art and in communicating to us.
3. A poster is likely to have a central image, and this central image will be emphasized in some way—through its position, just off center; through color or intensity; by being of bigger than other images. It is obvious that the artist wants the viewer to focus attention on this central image. Text and other images, if any, will relate to this central image and help to develop its figurative aspects.
4. Most art employs various “visual” figures of speech—metaphors, similes, allusions, personifications, exaggerations, understatements, symbols, puns or other plays on words, synecdoches.
5. See all there is to see—not just size, but color, intensity, depth, balance, negative and positive space, shape, texture, size, density, position, arrangement, patterns. facial expressions, hairstyles, costumes (i. e., the models' clothing), age, sex, gender, class, income level. Also consider whatever props might be displayed.
6. Analyze visual evidence of behavior: care, neglect, attendance, abandonment, support, and so forth.
7. Consider the other four senses, too: what sounds, tastes, smells, and tactile sensations does the poster suggest?
8. The text is the key that unlocks the visual imagery's figurative meaning.

With these guidelines in mind, start by describing the poster. Start at the top and work your way down. Include quotations of any text you encounter. Be detailed, but don't be flowery. At this point, be a camera operator, not a sketch artist, an objective viewer, not an interpreter.

After describing the poster, use the elements you identified to complete this list, creating a complete sentence in the process. In doing so, stick to the poster itself.

WHO?
WHAT?
WHEN?
WHERE?
HOW?
WHY?

Next, question yourself about each of the six phrases you entered into the table. In doing so, make observations; draw inferences from what you see and read in the poster. Look for potential relationships among the poster's elements. Look, also, for possible connections between your own thoughts, between your own feelings, and between your own thoughts and feelings. Ask yourself how the answers you listed in the table could be “flipped,” or reinterpreted.

As a result of this process, you may develop an idea for a story or even a synopsis of a plot for a story. At the same time, you will have a sequence of elements that are logically related and which, together, form a narrative thread upon which, by the questioning process and the use of your own imagination, you can embroider, or develop further.

FRIGHT NIGHT

Text above the image reads: “There are some very good reasons to be afraid of the dark.”

It is night. There are stars and a full moon. Spirits swarm above a house. One appears to be the ghost of a vampire; its wide open mouth is positioned above the center of the house, near the domicile's rooftops. Two other spirits have a bestial appearance. The rest are heads with faces and fanged mouths—demons, perhaps.

Behind a simple white rails, a front porch runs the length of the three-story Victorian house. In the center, second-floor room (perhaps a bedroom), the silhouette of a standing figure, hands on hips, is visible between drawn drapes, against light.

Five low steps lead to the porch from the end of a sidewalk, the other end of which connects to a sidewalk that parallels the street out front. Low shrubs are planted along the front of the porch. A tree flanks each side of the front of the house; each is almost as tall as the house. The lawn is cut. Behind the house is a line of trees, perhaps the front rank of a forest.

Text below the image reads, “Fright Night: If you love being scared, it'll be the night of your life.”

Observations

Although the house could be in a suburbs, it seems more likely that it is in a more rural area. Not only are there large trees present, but the visibility of the stars suggests that the house is some distance from the street lights common to suburbs.

The swarm of spirits seem to fountain from the house, suggesting that it is haunted.

Although rather indistinct, the figure appears to be wearing a dress, which would indicate that the figure is that of a woman. It is impossible to tell whether she faces forward, but her presence at the window suggests that she is looking out of the room.

The house is in good repair, and the lawn is landscaped and well kept.

The text suggests that this is a special night; it is Fright Night. The text also suggests that the spirits are the “reasons” that one should fear the dark.

The text that reads “it'll be the night of your life” suggests that Fright Night will be momentous, probably unique.

The figure stands in a lighted room, surrounded by darkness. The room may be her “safe place,” but only as long as the light continues to burn.

WHO? A young woman

WHAT? stands watch

WHEN? at night

WHERE? in the lighted room of an otherwise dark Victorian house in a rural part of the United States

HOW? ready to become a conduit for spiritual warriors

WHY? to ward off a horde of demons that appear every decade on Fright Night.

Questions

Over what, if anything, do the demons rule? What powers do they have? Why do they appear every decade on Fright Night? Whom do they seek to frighten? Why is one the spirit of a vampire? Why are two of bestial form? Why do the remaining demons look similar? Where are the spirits' bodies? Why have they gathered here, at this particular house? Is the house significant in some way? Who is the young woman? Why is she in the house? Why is she alone? How can the story line be flipped?

IT FOLLOWS

Text above the image reads, “it doesn't think. It doesn't feel. It doesn't give up.”

Looking frightened, a tense, young blonde woman, eyes wide, stares into her car's rear-view mirror, which she adjusts. Outside, it is dark and perhaps foggy. Her headlights don't seem to penetrate the gloom.

Text below the image, the film's title, reads, “It Follows.”

Observations

The woman wears makeup, and her nails are painted red-orange. Her eyebrows, like her eyes, are brown, which suggests that she is a peroxide, not a natural, blonde. She wears her hair in a bob or a pixie cut.

WHO? A young woman

WHAT? looks into her rear-view mirror

WHEN? at night

WHERE? on a lonely stretch of country road

HOW? as she is driving her car

WHY? fleeing from a relentless, inhuman pursuer.

 

Questions

Who is the young woman? She appears to be alone—is she? If so, why? If not, why not? Where is she going? Where has she been? Is she on some sort of mission or is she just trying to escape? Why is she driving at night? Who or what is she fleeing? Why is her pursuer chasing her? Why is her pursuer relentless? Is her pursuer behind her, as she appears to believe, or in front of her? Her tension and fear suggest she may be involved in an emergency situation? Is she? If so, what is the emergency? If not, what else explains her tension and fear? Is her car a sedan? A convertible? New? An older model? How large or small is her car? Is it in good repair? Is someone expecting her? If so, who? Why? If not, why not?

In future posts, I may model this technique for plotting by posters again. There are many posters, after all—an inexhaustible supply of them. To generate a strong, intriguing, suspenseful plot, we need only one. Meanwhile, why not try your own hand at this poster:

Horror Fiction and the Problem of Evil

copyright 2008 by Gary L. Pullman

One of the arguments for God’s existence is the teleological argument (also known as the argument from design), which claims that the intricate design evident in the universe, from the microscopic to the cosmic levels, is proof that an omniscient and omnipotent God has created the universe. In other words, the order, purpose, and design that is obvious in nature shows that the universe is of a divine origin. This argument holds that the complexity, interrelatedness, and purposefulness of the universe could not have occurred as a result of chance or accident.

Among the counterarguments to the teleological argument is one that is known as “the problem of evil.” Observation shows that some incidents or conditions serve no discernable benefit but, instead, cause apparently unnecessary suffering. Examples are the suffering of animals, an infant with a birth defect, a toddler struck with cancer, an adult blinded or deafened or disfigured as a result of a natural catastrophe such as a fire, an earthquake, or a tornado. The problem of evil challenges the idea that a loving, all-knowing, all-powerful God has created the universe, for if he knows all and can do anything, how could he, if he is also loving, permit such evils as suffering animals, birth defects, diseases, and natural catastrophes?

Horror fiction is a means of exploring this philosophical problem. Although, like philosophy and theology, this genre of literature does not offer any definitive answer to the question, it does suggest some partial answers and is a concrete way of demonstrating, or dramatizing, these answers.

As we pointed out in another post, “Evil Is As Evil Does,” various writers in the horror genre have attributed evil to various origins, Nathaniel Hawthorne ascribing it to sin; Edgar Allan Poe, to passion coupled with madness; H. P. Lovecraft, to cosmic indifference to humanity; Dean Koontz, to humanity’s indifference to humanity; Stephen King, to threats to the local community; and Bentley Little, to bureaucratic and administrative indifference to individuals.

Some of these writers see evil as a consequence of individuals’ exercise of free will, whether individually or collectively (sins of commission), in part, at least, whereas others see evil as an effect of indifference, either by humanity to humanity (a sin of omission) or by virtue of humanity’s existence within a universe that is indifferent to it.

Of these writers, Lovecraft seems closest in his analysis of evil to the view of the universe that is implicit in the problem of evil. Lovecraft was an atheist. Had he been religious, he might have been, at most, a pantheist or a Deist. His understanding of a morally indifferent universe, however, would not have permitted him to be a Christian--or, at least, not in the traditional sense. For him, the idea of a personal, loving God who is active in human affairs would have been philosophically untenable. If free will is disallowed as the cause of all human suffering, one must admit culpability at the divine level, if one believes in a personal God. Either God is not loving (or he is actually sadistic), or he is neither all-knowing nor all-powerful. Otherwise, the existence of evil seems inexplicable.

Other corollaries also follow. For example, the teleological aspect of creation becomes potentially problematic. If God is too limited in either knowledge or power, or if he is not a God of love, there is no guarantee that the story of life, or the unfolding of the universe, so to speak, will work out as he has anticipated. Things may get out of hand.

Before Christianity, pagan religion posited a power above and beyond, or transcendent to, the gods. Even Zeus or Jupiter or Odin was subject to the power of the Moirae, the Parcae, or the Norns (that is, the Fates). To paraphrase Alexander Pope, the gods proposed, but the Fates disposed. It was only in Judaism and Christianity that God’s will became what is the equivalent of fate, and predestination entered the logic of theology. In Lovecraft’s world view, fate is equivalent not with God’s will but with blind chance. The universe is a great roll of the dice, and any notion of purpose or meaning is merely an illusion. The universe is indifferent to humanity.

Religious thinkers have offered refutations of the problem of evil, arguing that suffering builds character, that suffering is a result of the exercise of free will (making wrong choices), that suffering is a consequence of knowledge, and that evil happens when individuals do not act in accordance with natural laws.

Neither the argument from design nor the problem of evil is convincing to everyone, and the debate that is based upon the issues these arguments expound is likely to continue to engage both the faithful and the agnostic or atheist. Meanwhile, such writers as those we’ve mentioned (and many others whom we did not cite) will continue to explore both sides of the question. In the process, they will offer more ideas in defense of teleology and more ideas against teleology. In the process, the readers of horror fiction will continue to better understand and appreciate both the possibility of purposeful events and of the meaning, if any, of evil and human suffering.