Fun Times: Make Your Own Horror Movie Poster!

 Copyright 2021 by Gary L. Pullman

The website is PlaceIt. You start with a template that allows you to create a tagline, a caption, a film title, credits, a logo, and a release date. The template also lets you upload an image from your computer or use one of the ones already available on the template.

What the template doesn't do is offer tips on design; that's up to you.

However, by studying online images of actual horror posters, you can see how the pros design theirs.

Chillers and Thrillers also provides the following tips.

• In the West, viewers, like readers, “read” (view) from left to right and top to bottom, in a “Z” pattern.

• The focal point (almost always an image) is near (never at) the center of the poster, and the it stands out because it is the largest or brightest or most colorful (or, perhaps, the only colored) image in the poster.

• The tagline may address the movie's theme, but it also often evokes an emotion appropriate to the film. Since the film we are addressing is a horror movie, the emotion would be anxiety, confusion, despair, doubt, fear, shock, or some other such emotion.

• Often, a figure represents a menace of some sort: he or she might possess a weapon, might be stalking the other figure, might be lying in ambush to attack, might be grinning malevolently or madly.

• Often, the setting is suggested, ans the background is frequently dark, even black. Settings tend to be remote. Sometimes, settings also suggest uncertain or precarious states, such as abandonment, helplessness, captivity, or isolation. (An abandoned house, for example, can evoke the sense of a character's having been abandoned or feeling abandoned.)

• The caption may be a key to “unlock” the significance of the poster's imagery.

• Artists often use metaphors, allusions, personifications, symbols, and other figures of speech, usually visually represented in images, to relate the situation shown in the poster to something that is both terrible and abstract, such as evil, madness, or death.

• Color often both unifies the other elements of the poster (tagline, caption, film title, credits, logo, and a release date) while also leading the viewer's eye movement across and down the poster.

• The poster should suggest the genre of the movie that the poster promotes: the viewer should be able to tell, instantly and clearly, that a horror movie poster refers to a horror movie, not a thriller of a science fiction or a fantasy movie (unless, of course, the poster refers to a film that is a hybrid of two or more genres, such as Alien, which is part-horror, part-science fiction).

   

These guidelines are enough to get you started, if you want to put them—and the Placeit template to work, creating your own horror movie poster, just for fun.

To use a blank template instead of replacing the text and images of the sample with your own and then downloading the completed result, you will have to sign up for a free account.

Here's one I did.