From Poster to Prologue to Sale?

Copyright 2019 by Gary L. Pullman

I'm browsing horror movie posters again. This time, I'm checking out erotic horror movie posters. There are strong parallels between erotica and horror, after all, so movie posters that advertise a cross between the two are apt to be doubly erotic or horrific or both. That, at least, is my hypothesis.

But I'm also looking for originality, so if there are more than a couple erotic movie posters concerning the same theme—vampires, werewolves, or witches, say—I eliminate those based on this theme. Thus, the poster for Vampire Lesbos, which features a beautiful, topless brunette vampire drinking what appears to be a wineglass of blood, as her largely unseen lover embraces her from behind, ends up, as it were, on the cutting-room floor; so does An Erotic Werewolf in London, whose fanged female rips away her own blouse as she begins to undergo her transformation from woman into wolf.

One of the posters that remain is that for the movie Cadaver. The poster shows a nude female body being sliced, or mutilated, by a scalpel in the gloved hand of someone (presumably, a medical examiner). The surgical knife, instead of making the “Y” incision characteristic of autopsies, cuts through the front of the woman's right breast and down the same side of her abdomen.

Blood, rising from the wound, suggests she isn't dead, after all, because, of course, cadavers don't bleed. She's a victim, it seems, rather than a dead body.

Her ordeal begs the question, Why is she being treated in this manner? Is she being tortured? Did the medical examiner (if he is a medical examiner) mistake a condition or conditions which may mimic death—catatonia, perhaps, coupled with paralysis—for her apparent absence of life? The text, which frequently unlocks the implications of the images on movie posters is, this time, of no help: “The anatomy of evil, the pathology of curse.” The film itself provides an explanation for the bleeding body that potential moviegoers aren't apt to guess.

The movie poster for Hostel: Part II (2007) seems to have been inspired by Washington Irving's short story, “The Legend of Sleepy Hollow.” Instead of a headless horseman, though, the poster features the body of an apparently decapitated nude woman, shown from neck to knees, holding what seems to be her own head, the eyes of which are turned up, showing white, and the tongue of which lolls between its parted lips.

Hostel: Part II is nothing like the legend of the headless horseman, in either its American version (Irving's version) or any of its medieval variants. However, the apparent allusion to Irving's story (or, perhaps, more generally, to the legend of the headless horseman per se) may yet be intentional, a red herring, as it were, to imply a reference that doesn't exist and a context irrelevant to the movie's actual storyline. By suggesting parallels where there are none, the advertisers of the film may have intentionally misled potential viewers, the better to intrigue them while, at the same time, preventing them from guessing the movie's plot.

The Maniac (1980) movie poster shows what, at first glance, seems to be a naked young woman wearing a veil. She is beautiful of face and attractive in “all the right places,” as the euphemistic phrase states.

However, as one begins to look closer, it's clear that what seem to be the straps of a transparent bra and the lines of sheer panties are actually seams, and the blue-eyed blonde's staring, vacant gaze suggests there's nothing human behind her stare. She is, in fact, a mannequin—a mannequin that bleeds, for blood appears at her hairline and streams down her brow and the side of her face. (I must admit, I saw these details only after taking in other of the mannequin's features.) The smooth contours of her body, like her erect posture and her empty, glazed look make it clear she's a mannequin, which makes her bleeding all the eerier.

The movie's plot clears up the mystery of the bleeding mannequin, and the explanation actually makes sense, in its own twisted way: the “maniac” implied by the movie's title is a particular type of madman, a man with a fetish for agalmatophilia, like Pygmalion.

By searching for erotic movie posters that don't depend on cliched themes, such as Vampirism, lycanthropy, and witchcraft, one is apt to find more unusual and creative possibilities for accounting for a story's erotic character or, at the very least, as in Cadaver, an innovative use of a rite theme.

But there's another use to which such approaches can be put in a horror novel (or film). A prologue or the opening scene of the story proper, can describe such a situation as a movie poster such as the one's we've considered, without presenting the explanation for its bizarre nature (or with an implied explanation which turns out, for a believable reason, to be false), thereby, like a movie poster or a movie trailer, hooking readers with the mystery of the horror and making them want to read on, even if it makes them buy the book. By the same token, such an approach might hook an editor, making him or her decide to commit to the purchase of the author's rights to his or her story.