Horror Fiction: The Appeal of the Need for Affiliation

Copyright 2018 by Gary L. Pullman

Stephen King's novels are prime examples of horror fiction that appeals to readers' need for affiliation. Many of his books primarily concern an individual child (Carrie, The Girl Who Loved Tom Gordon, Christine) or a group of individuals, often children (It) who've been rejected by their peers. (Sometimes, as in Under the Dome, 'Salem's Lot, Desperation, and The Regulators, the group consists of both adult and adolescent members.) His recurring theme seems to be that, in humanity's struggles against evil, brotherly love saves the day. When such love is absent, as in Carrie, the ultimate result is catastrophic; when present, as in most of King's novels, the “good guys” triumph.

According to Jib Fowles, whether a person feels included in or excluded by his or her social peers, advertisements which appeal to the need for affiliation are effective. In the former case, an advertisement's “images of companionship are compensation for what Americans privately lack”; in the latter instance, these images are affirmations of their fellowship with others. The same, it would seem, is apt to be true of fiction's portrayal of affiliated characters or the lack thereof in such instances as that of Carrie White.

Affiliation is more complex than it may seem. Quoting psychologist Henry Murray, Fowles writes:

. . . the need for affiliation consists of 24 desires “to draw near and enjoyably cooperate or reciprocate with another; to please and win affection of another; to adhere and remain loyal to a friend.” The manifestations of this motive can be segmented into several different types of affiliation, beginning with romance.

In King's novels, there is little romance; he tends to focus on cooperation, reciprocation, and loyalty, which is more relevant to the adolescent characters typical of his fiction. Even when adults play a relatively important part, as they do in such novels as Desperation, 'Salem's Lot, Under the Dome, and others, there is usually little or no romance between them. His families tend to be dysfunctional, as in Carrie, The Shining, Under the Dome, It, and others. King's main approach to employing the need for affiliation in his novels is friendship. 
 

Dean Koontz's theme is the same as King's: against evil, brotherly love will save the day. Unlike King, however, Koontz populates his fiction mostly with adults. When children are present, they're usually in the charge of an adult, rather than acting on their own, as King's more autonomous adolescents typically are. At least insofar as his earlier work is concerned (I stopped reading Koontz when he trotted out his Odd Thomas series), an alpha male and a damsel in distress are brought together through dangerous circumstances that appear, at first, to stem from different origins but are revealed to have sprung from the same cause, often the malevolent motives of a powerful cabal, government organization, or sociopathic serial killer (Chase, Whispers, The Eyes of Darkness, Midnight, The Good Guy).

Whether through friendships among children rejected by their peers or romance between a couple whom shared dangers unite against a common foe, the fiction of both King and Koontz, respectively, tap the need for affiliation Fowles identities as one of the fifteen such 'basic needs” that unite and motivate people everywhere. These writers' use of this appeal is one of the reasons their fiction is probably routinely on bestsellers' lists.