Scenic Posters

Copyright 2019 by Gary L. Pullman

A common formula for many horror stories, whether written on the page or enacted on the soundstage, consists of five acts:

1. The status quo is portrayed.
2. A series of bizarre incidents occur.
3. The protagonist discovers the cause of these incidents.
4. The protagonist, often aided by friends, uses his or her knowledge of the cause of the incidents to put things right.
5. A return to the status quo is shown (although the ending may also hint at a possible sequel).

As in describing a scene in order both to represent and to dramatize it, it can be helpful to draw inspiration from a horror movie poster (the book cover, as it were, of a film), this same process can be useful in generating scenes which comprise the bizarre incidents which occur in act two (and, perhaps, later as well). Remember that the scenes so created must be causally related, although their ultimate cause will be withheld until act three.

An inspiration for a scene might be the poster for Annabelle: Creation (2017). (In writing from movie posters, I usually select posters for movies I haven't seen, and I don't read a synopsis of the film. I want to be inspired by the poster's art; I don't want to steal the screenwriters' original treatment.) With this in mind, let's look at the way NOT to do this:

My senses on high alert, I stole glances to either side and over my shoulder, as I crept along the cold, damp corridor, feeling trapped by the ancient basement's gray stone walls, stone floor, and stone ceiling.

I was conscious of the tons of massive rock above me and of the cataclysm which would ensue should all that weight come tumbling down (not that it should), and I imagined the terrors that likely befell the poor lost souls shut away inside the subterranean chambers which opened off the warren of intersecting hallways—or would have opened, had they not been locked.

As I continued along the maze, I heard the grating of rusty hinges, as a great, thick iron door opened of its own accord. Its loud, high-pitched creaking noise made my heart shrink, even as I turned, staring with horror at the sight within the chamber thus revealed.

A girl stood, her arms raised and extended at shoulder level; her body limp; her legs, one of which wore a brace, together. She was pale, and her eyes were closed. Perhaps she was not standing, after all. She seemed to have recently died—after having been crucified. However, no nails had been driven through her wrists or ankles.

A chill of horror iced my spine, as I saw another disturbing anomaly: a doll seemed to float before her, positioned as though it were seated upon the girl's lap, although, of course, her hanging vertically from the wall precluded such a possibility. The doll must be pinned to the girl's dress.

But why would someone go to such trouble? The scene seemed some sort of bizarre tableau, but, if so, to what end? Or did it have a purpose? Perhaps the hole mise-en-scene was nothing more than the whim of a mind gone mad.

Run! For God's sake, flee this damned place!

At my peril, in my foolishness, my curiosity greater than my wisdom, I stayed, gazing at the figure of torment within the chamber to which the open door admitted my horrified gaze.

At the girl's feet, a small table had been overturned. I squinted, focusing my gaze, and drew back, horrified anew: the table, like the chair beside it, the doll, and, indeed, the girl herself floated! Suspended in midair, they were held stationary and aloft by a power both unseen and unknown.

The girl wore patent-leather shoes, which were all but invisible in the darkness of what, I realized now, was a window—or a long, narrow rectangular opening, without glass, within the chamber's wall, behind the female figure, unlit and indistinct. Its shape had added to the illusion that the girl had been crucified, for, in the dim light, it looked like a plank of wood to which her ankles might have been nailed, as her wrists, at first, had seemed to be fixed to the stone wall.

Aghast, I stumbled away from the open doorway, realizing my retreat only when my back encountered the immovable resistance of the corridor's opposite wall. As I continued to stare at the girl afloat against her chamber's wall, her eyes opened, revealing yet another horror: the whites were blood-red, her pupils elliptical and golden, as if ablaze with the fire of hell, an effect strengthened by the appearance, between her soft, pink lips of a split serpent's tongue!

The doll, the countenance of which was of a decidedly malevolent character, opened its mouth, and, in a voice more suitable to a demon than to a toy in the shape of a babe in arms, harshly croaked a plea both pathetic and horrendous: Help us!

Turning, I ran along the stony floor, the doll's croaking supplication seeming to reverberate throughout the underground hallways and subterranean chambers as if the labyrinth were the many mouths and throats of hell's damned souls crying in unison, Help us!

This description is too close to the picture on the poster to be used in a story of one's own, but, in writing it, I conceived an idea for a novel, or part of one, so the effort isn't necessarily lost, even though it didn't achieved its intended goal, which was to develop a scene that is inspired by, rather than merely repeats, a scene painted for a movie poster. It would be a mistake—and a significant, perhaps costly, one—to use the description I wrote of the Annabelle: Creation poster's picture in a story of my own; it is too close to the scene depicted by the poster and could, therefore, represent plagiarized content were it to be used as is in an independent work.

However, all may not be lost, even now, in this exercise.

Returning to my description (and to the poster), I can isolate the elements that are horrific and uncanny and repeat them in a new description that is sufficiently different to avoid copying the Annabelle: Creation artwork. So what are the poster's elements of horror and the uncanny? As I see them:

• isolation
• innocence mocked through parody
• religious faith mocked through parody
• victimization
• perversions of the Christian concepts of the crucifixion and the creation
• confusion created by a maze of underground corridors and chambers
• supernatural power displayed

With these elements in mind, a rewrite of the original description can perhaps salvage the scene, allowing it to be used in a work of one's own:

My senses on high alert, I stole glances to either side and over my shoulder, as I crept along the cold, damp corridor, feeling trapped by the ancient basement's gray stone walls, stone floor, and stone ceiling.

I was conscious of the tons of massive rock above me and of the cataclysm which would ensue should all that weight come tumbling down (not that it should), and I imagined the terrors that likely befell the poor lost souls shut away inside the subterranean chambers which opened off the warren of intersecting hallways—or would have opened, had they not been locked.

As I continued along the maze, I heard the grating of rusty hinges, as a great, thick iron door opened of its own accord. Its loud, high-pitched creaking noise made my heart shrink, even as I turned, staring with horror at the sight within the chamber thus revealed.

A boy lay upon an elevated stone slab inside a room resembling a tomb cut from a rock. He was naked but for a cloth laid over his groin. His arms were extended straight out, from his shoulders; his body was limp, his legs together. He was pale, and his eyes were closed. He seemed to have recently died—after having been crucified. Wounds from spikes driven through his wrists and ankles were crusted with the blood staining the altar upon which the body lay.

What had I stumbled upon? The result of the crucifixion of a child? What recent madness had happened here, in the bowels of a castle thought long deserted? Were the villains who'd committed this blasphemous murder still in secret residence? Was I being watched by the madmen who'd committed this unspeakable sacrilege?

Run! For God's sake, flee this damned place!

At my peril, in my foolishness, my curiosity greater than my wisdom, I stayed, gazing at the figure of torment within the chamber to which the open door had admitted my horrified gaze, until, aghast in contemplating the sight, I stumbled away from the open doorway, realizing my retreat had been underway only when my back encountered the immovable resistance of the corridor's opposite wall.

Now, as I continued to stare at the unfortunate boy, his eyes opened, revealing yet another horror: the whites were blood-red, his pupils elliptical and golden, as if ablaze with the fire of hell, an effect strengthened by the appearance, between his soft, pink lips, of a split serpent's tongue!

The features of his handsome face distorted, as a malevolent hatred akin to rage animated the corpse, its mouth opening as a voice more suitable to a demon than to a child, harshly croaked a plea both pathetic and horrendous: Help us!

Turning, I ran, finally, in headlong flight, along the stony floor, the demon-child's croaking supplication seeming to reverberate throughout the underground hallways and subterranean chambers, as if the labyrinth were the many mouths and throats of hell's damned souls, crying in unison, Help us! although, in their infernal state, neither deliverance nor succor was possible. All that was left them was this tableau of the damned, by which they not only tormented the living, but also continued their unholy protests against the Almighty whom, even in thethroes of their eternal torment, to curse and vilify.

This second description, inspired by the poster and by the unsuccessful attempt to capture in words, while avoiding copying, which would result, if included, as originally written, in my own, otherwise original work, in plagiarism, now works, for it is different enough to be my own, a work inspired by, rather than merely copied from, the original poster. It is itself original, instead of simply derivative.

Conveying Fear

Copyright 2018 by Gary L. Pullman

Horror posters are like the covers of horror novels, except the former's production quality is usually far superior to that of a paperback's cover art.

Extending the comparison, we could say that the movie's trailer is cinematic equivalent of the blurb on the inside flap of the dust cover or the back of a paperback. Both introduce the main character, the villain, and the conflict, the trailer in dramatic, audio-visual terms, the blurb in narrative, linguistic fashion. The former has immediacy; the latter, not so much.

Today, both posters and book covers often have only a marginal relationship to the story's plot. (Those of yesteryear seem to have been more closely associated with the story.) In general, the trailers and blurbs are more trustworthy indicators of what happens in the movie or the novel.

Contemporary movie posters (more than present-day novels' cover art) seek to tap into their viewers' emotions. Whether the movie's an action-adventure film, a comedy, a detective movie, a fantasy, a horror film, a mystery, a romance, sci-fi, a western, or some other genre or a hybrid of some sort, its poster will tap into such feelings as awe, delight, wonder, fear, and bewilderment, suggesting that the film that the poster advertises will immerse viewers in such emotional experiences.

Huckleberry Finn, which is undoubtedly one of the great comedy masterpieces of American—or world—literature usually features an image of the adolescent hero rafting along the Mississippi River; Sherlock Holmes anthologies usually confront us with a close-up of the detective in his deerstalker cap, smoking his pipe; romance novels depict glamorous fashionistas being swept off their feet by bare-chested macho men; many a Western novel portrays a gunman of some sort or a solitary rider shown in silhouette against a dusky sky. In some cases, the cover art suggests emotion. Movie posters almost always do.

Find out how a movie poster suggests fear—and what type of fear it suggests—and you are well on the way to knowing how to convey such fears yourself in the stories you write.

Selecting a poster that implies a story is helpful, but, of course, the story it suggests has to be appropriate for the larger story you're telling, the larger narrative of which it, as a scene, would be a part.

Let's try a couple examples.

Here is a movie poster for The Conjuring (2013). What type of emotion does it convey? How does it convey this emotion? In other words, what artistic or rhetorical techniques are employed to convey this emotion? These are my responses to these questions. (Yours may differ.)

Emotion = fear of the unknown

Techniques: symbolism, color, contrast

Using this analysis, write a descriptive paragraph, of 150 words or fewer, that accomplishes what the poster achieves. (In writing, description is the counterpart to the movie camera.) Then, you may want to break the paragraph into shorter ones. Here is one possibility:

The white flame burns brightly, lighting the darkness and the face of the frightened woman holding the match. Framed by her blonde tresses, her face is tense.

Her eyes are wide, her lips parted, as she stares into the darkness beyond the faint light, straining to see, as she strains to hear.

Between her forefinger and her thumb, the match quivers, its reduced flame flickering. Its faint light is all that stands between her and the unknown.

Soon, it will go out, and the darkness will swallow her again, and the thing for which she searches, lost in the gloom—will it lunge? Fall upon her? Rip, rend, and tear her?

Already, the flame is small and unsteady. Her hand shakes.

The darkness and the thing in the darkness wait. (131 words)

Here's a poster for the intended Halloween Returns film, which “was cancelled when Dimension Films lost the rights to the Halloween franchise.” Although the movie was never made, the poster suggests a scene that could fit into an original story. Since an original story couldn't use the characters from the Halloween series, the Laurie Strode character and the Michael Myers figure would have to be generic or fashioned after the characters of one's own story. This time, our description is a bit longer and more detailed.

Emotion =apprehension, anxiety

Techniques: juxtaposition, colors (“lighting”), contrast

She wore a blue sweater, not only because it was cool, but also, and more importantly, because the color had a calming effect on her. Her therapist, Ms. Phillips, had recommended pink, telling her that prison walls had been painted this color because of its proven soothing effect. But Jamie associated pink with femininity, and she linked femininity to helplessness. After all, His victims had all been women.

She slipped the point of the blade into the thick skin of the pumpkin. (If only her own shin were as thick!) She slid the blade deeper (just as He had done), and, with a twist of her wrist, cut across the surface of the orange orb. Pulp (like the deep tissues of her body) and juice (like the blood that had flowed from her that night) showed inside the squash.

Carving the pumpkins was supposed, like the pink blue sweater, to calm her. “Using a knife,” she had challenged her therapist, “to carve up pumpkins is supposed to have a calming effect?” “Yes,” Ms. Phillips had reassured her. (Therapists, Jamie had learned, were most reassuring.)

The top of the table at which she sat, carving pumpkins, was littered with seeds, with bits of pumpkin flesh, and with ornaments: ghosts and pumpkin heads (or headless pumpkins), and spiders' webs. “You have to get back into the holiday,” Ms. Phillips had suggested. “Make it yours again, instead of His.”

Spluttering candles were her only light. Behind and beside her, her house was dark. The light was enough to see by, enough to carve by. She Wasn't Afraid Of The Dark. That's what the candlelight proclaimed.

This was her third pumpkin. She'd carved traditional faces in them: big triangular eyes, a smaller upside-down triangle for a nose, and a grinning mouth missing all but two upper and a lower tooth. They were pumpkin-children old enough to lose their baby teeth in favor of the adult teeth to come. Innocent pumpkin faces, like her own was once, a long time ago, before He had returned home, not cured, no, but different. Worse. Much worse.

Behind her, in the gloom, a silent Figure moved as quietly as a black cat. Wearing a white mask that seemed to glow, even in the faint light of the candles, only His face—His mask—was visible. His dark clothing made Him part of the room's darkness. Only His mask, which hid His face, and the blade of the butcher's knife He held in His right fist, at His side, ready, were visible.

Halloween had come, and He'd come with it, to do a bit of carving of His own.

Amid the pain, He was going to make her smile; He was going to make her grin . . . again. (458 words)

Such exercises might raise the hair on the nape of your neck and your arms; they might send chills along your spine; they might inspire a story or enhance one you're already writing.

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The Things We Fear

Copyright 2019 by Gary L. Pullman

They're big. They're repulsive. Shaped like sperm, they slither (as the title of the movie they advertise suggests), but they're red and meaty, too, visceral in appearance, and they remind one of parasites (or feces) as much as anything else.

They squirm their way up the exterior of a bathtub occupied by an oblivious damsel in distress. Her vulnerability is enhanced by her apparent nakedness and by her relaxed posture: she reclines inside the tub, only part of her calf and thigh showing.

Centered above the poster's imagery is the blood-splattered title, Slither, in black (the color of death). Despite the image of ablution, cleanliness does not deliver us from death, the poster suggests, not before or after sex, for, as Jim Morrison, late of the Doors, among others, has warned, “Sex is death.”

Her eyes, lost in deep shadows, look like sockets. Her lips are gone, showing her teeth, as her jaws gape in a silent scream.

Before her face, half of flesh, half of skull, a glass pane shatters. Shards fly off, in all directions, the missing piece at the lower right taking with it her cheek.

Perhaps, we think, the glass is not in front of her, after all; maybe she's on the glass or in it.

The poster's caption, “Rest in Pieces,” underscores our frailty, our vulnerability, our temporality as human beings. When death results from a horrific experience, we do not rest in peace, the poster suggests, but in pieces.

In any case, our destruction, our demise, is unavoidable, inevitable: it is, the movie's title assures us, our Final Destination.

We are fragile, our emotions, like our flesh itself, susceptible to trauma, to breakage. Abandonment is traumatic; it leaves us broken, shattered. The doll featured on the poster for Abandoned is a stand-in for innocence, for the faith of the young.

Its face is cracked. What should be laugh lines are fissures, wrought not by glee, but by a misery so deep and full of anguish that it produces tears of blood.

But death, who favors none, treating all the same, whether they are rich or poor, prince or pauper, male or female, young or old, awaits our coming, with a guarantee that, whatever one's fate has been in life, death is faithful; death will not abandon anyone; death embraces all.

The author of horror must be aware of the situations, events, and circumstances that frighten men and women, boys and girls. He or she should keep abreast of surveys and polls and current and historical events which identify or describe humanity's deepest, darkest fears, for disgust, horror, and terror, as Stephen King has pointed out, are the horror writer's stock in trade.

Such lists of fears come from a variety of sources, some of which may surprise us. One of the latest lists I've added to my continuing roster was supplied by Cornelia Dean, author of Making Sense of Science: Separating Substance from Spin. Her list, concerning the items of which she provides a few details, includes:

• the uncontrollable
• things imbued with dread
• catastrophe
• things imposed on us
• things with delayed effects
• new risks
• a hazard with identifiable victims
• things that affect future generations
• things we cannot see
• things that are artificial, synthetic, or otherwise human-made (32).

Moreover, she points out, “If we don't trust the person or agency telling us about the risk, we are more afraid” (32).

A story that focuses on one of these fears is apt to resonate with readers.